Product Operation Avaya believes that many of our products can be valued tools for our customers to help them to increase efficiency and reduce waste, thereby reducing their carbon footprint. CIO Debate The 7th episode of the 2010-2011 CIO Debate series, hosted by CIO.com, is on sustainability. This series, sponsored by Avaya, brings together "multiple platforms--online, Web video, downloadable research, a podcast and social networking--that come together at a single custom website: http://www.cio.com/debate. The centerpiece of the custom microsite is a series of video debates featuring thought leaders in the CIO community speaking on topics including innovation, business collaboration, customer service and sustainability. The debate features two CIO's who are very passionate about green. Bill Blausey is SVP and CIO at Eaton Corporation and Frederic Chanfrau, SVP IT, Governance, Quality & Vendor Management at Schneider Electric. These two gentlemen weigh in on a number of the hottest, complicated and most impactful issues in the Green IT space, such as the CIO's role in sustainability, measuring green IT's impact and the future of this macro industry trend. Having watched the debate, I came away very impressed with the depth of Bill and Frederic's perspective and am sure that most anyone, from the newbie to the expert, will gain from this conversation.
As always, there is an Avaya executive that providing our perspective on the topic on hand. For this episode, Avaya is represented by Brett Shockley, SVP & General Manager of Avaya Applications and Emerging Technologies. Brett does a great job connecting the innovation he has led @avaya with the ongoing green IT revolution. Brett speaks about macro trends in the industry and the push to save resources through more efficient products and the reduction of travel via IT. He also presents a number of innovative products, such as web.alive, Avaya Flare Experience and teleworking/mobility. Check out these Avaya YouTube green gems A prominent, Dallas-area law firm uses Avaya solutions to support a teleworking strategy for its staff - creating a better work-life balance while dramatically reducing its overhead and carbon footprint. Avaya Data Solution offers an Ethernet Switching portfolio -- a range of core and access switches to serve customers' specific needs. Watch this video to learn how to match the Ethernet Routing switch to your specific needs. Simplify your life with true peace of mind! How? Watch as one company was able to leverage The Power of We™ from a simple idea to a simply brilliant corporate strategy. The result? Better business decisions in real time. Imagine the feeling of being able to bring together the right people, with the right information in the right context. You might just say to yourself: "Today is a good day"! Get better productivity through Teleworking with Unified Communications from Avaya. Avaya Aura®
Avaya's SIP based Avaya Aura® unified communication solutions make teleworking easy and productive, leading to improved customer service and real cost savings while making companies greener. Avaya's group collaboration solutions empower teleworkers by seamlessly delivering headquarters communications' features and capabilities no matter where the employees are located. Our Avaya Aura® solutions integrate voicemail and conferencing into easy to use interfaces through mobile devices, the web, and the computer. This allows Avaya and its customers to reduce the operating resource costs of travel, telecom, and IT in a green manner. We are proud to designs products, applications and solutions, such as Avaya Aura® , which can help reduce our customer’s carbon footprint by helping to minimizing travel by supporting remote workers, increase collaboration via audio and web conferencing, and datacenter footprint reductions through virtualization. The Bottom Line: here are the take away results from the report, which can be found in the report - In every scenario tested by Tolly, the Avaya 9600 phones consumed 40% to 60% less energy than the comparable Cisco offering - Over 80% of the overall energy consumption of VoIP systems can be attributed to the VoIP phones (this means that power savings on the phone front can really add up. Because they are discrete end points in a solution, the power draw of the many phones in a solution can get missed) - Avaya VoIP solutions (gateways, servers, IP Phones) were validated by Tolly to use 45% less energy, produce 45% less CO2 and lower electrical expense by 45% versus Cisco. Methodology of the Tolly testing Each VoIP solution was paired with a LAN switch from the same company, to incorporate the base power management systems in place at the solution level. Then, for each test, the phones were connect to a LAN switch and then measured in each of the five modeled use states, Minimum: lowest display setting, Normal Off Hook: phone in use, Normal On Hook: phone not in use, Energy Saver: testing with the specific energy-focused power management system enabled and Maximum: in use with speakerphone. Avaya is pleased to now extend our broad-based energy-saving value proposition to its energy management systems. Avaya not only provides energy-efficient equipment and solutions, but also tools for our customers to monitor and manage the energy consumption of their Avaya network via the Avaya Energy Saver. Avaya Energy Saver is a part of the Avaya Unified Communications Management (UCM) solution that enables centralized quality of service, IP filter and Avaya Energy Saver policy-based provisioning for Avaya equipment. At its core, Avaya Energy Saver introduces new energy service architecture for customers to monitor, report and enforce Energy Saver and PoE policies. How does it work? Avaya Energy Saver manages the Power-over-Ethernet (PoE) ports on Avaya LAN switches, allowing network managers to enable, disable or set different power consumption for various IT devices on a condition or schedule. Avaya Energy Saver controlled devices include all VoIP telephones, wireless access points, PoE card readers as well as any other PoE devices in the building such as IP video surveillance cameras. The overall result from managing these disparate nodes of the IP network is a reduction in peak energy demand for IT networks. Simply put, Avaya Energy Saver automatically detects powered device types connected to Switch ports throughout the network such as IP phones and wireless access points. By identifying and grouping these types of devices, businesses can quickly and easily provision energy savings policies on groups of devices. Then, like a dimmer switch for lighting, network managers can turn down the power to the IP network while still providing network access. How does Avaya Energy Saver save power and operating costs? It reduces the consumption of power to a lower mode such as standby power (see Table 1). Standby power, now regulated in the EU4 for information technology equipment, is a very low watt consumption state while still providing minimal functions. Via a robust IP backbone, building managers can now work in synchronization with IT managers to right-size the power load to meet the dynamic demands of the IP network. Avaya Energy Saver solution aligns the consumption of energy to the use of the device and the occupancy of the building. It manages the power to the devices, either turning the devices on or off, or “dimming” the power to the device, much like a lighting control system. With increasingly geographically diverse workforces, companies are seeking means of ensuring smooth and effective collaboration at a distance to avoid the burden of travel costs. Avaya’s web.alive helps to dramatically reduce the costs associated with team meetings, customers and partner events as well as larger (up to 250 users) events that require engagement and meaningful interaction. So what makes web.alive green? The first aspect of the green credentials in the migration to the digital realm comes from savings that can be realized by reducing office space. Office space energy consumption really adds up, especially considering that folks ostensibly work between 8-10 hours a day, 5 days a week. If you are meeting in a virtual conference rooms and not an actual conference room, there is no longer a need to maintain (heat, cool, light) that space. The second is that of avoiding business travel. The Avaya Green Core Team members work in locations across the world; Tel Aviv, outside of London, Denver, New Jersey, San Fran, etc. The cost and carbon footprint of getting us all in one space would be huge. Now, a face to face meeting is obviously not necessary for normal business operations, but web.alive software can also replace meetings that might require face to face. Moving forward, the Avaya Sustainability program will be holding office hours at demo.avayalive.com on Thursdays at 11 am EST, each and every week.
Join us for our office hours - see you there!
Miercom Certified Green Avaya Unified Communications and Contact Center Solutions (CC solutions) are "Certified Green" by Miercom, an independent testing organization. The certification means that Avaya UC and CC solutions are environmentally friendly as well as boosting efficiency. Reduction in the consumption of energy will not only save costs for customers, but will also help the environment. Before granting the certification, Miercom carried on a rigorous, hands-on testing in a lab environment for three Avaya configurations using a combination of UC and CC products and solutions under various loads and conditions. The tests included unified communications systems that would be typical in mid-sized businesses (400 users), campus environments (2000 users) and large distributed offices with contact centers (5000 users). The reports from the Miercom tests cover how Avaya products and technologies enable: 1) enterprises to reduce power consumption; 2) environmentally efficient work models; and 3) ongoing improvement in Avaya’s own product design, manufacturing and business operations. Fact Sheets
Avaya solutions for mid-sized (450 users), campus (2,000 users) and large distributed networks (5,000 users) are earth-friendly designs that can save money and boost efficiency. "Miercom is pleased to recognize Avaya for achieving the Certified Green Standard for their Enterprise UC solution, which was recently reviewed," said Robert Smithers, CEO, Miercom. "Avaya's innovation is truly commendable in that they have built sustainable benefits into their products, while at the same time demonstrated responsible environmental practices in production and in the conduct of their business.” The certification is based on a holistic review of Avaya's UC products. For instance, according to the Miercom reports for Campus (2000 user) and Large Distributed Office (5000 user) configurations: "Avaya Communication Manager 5.1 IP PBX platform, augmented with Avaya Modular Messaging and Avaya Meeting Exchange for conferencing provides feature rich function for efficient communication while reducing costs. Telecommuting, branch office operation and remote system management are enabled, thereby providing a viable alternative to large office complexes and reducing business travel with effective multi-media services." The reports cite how in substantial size environments, endpoint devices have the biggest impact in terms of power consumption. Relatively minor savings in power consumption by an IP endpoint can have a significant impact when multiplied by the total number of users and the lifetime of the endpoint. Avaya endpoints help minimize power utilization by drawing nearly half the power of the industry average for 10/100 phones and offering a power-saver mode. In addition, Avaya 16CC Agent desk phones are IEEE Class 2 devices and use less power than the Class 3 phones used in other vendors' call-centers. The Miercom reports also point out the effect of server reduction on direct power consumption, cooling considerations such as air handlers, room size and indirect power, all of which are decreased with a smaller footprint. As detailed below, Avaya technologies enable companies to use fewer servers. The Avaya 8300 server embedded in a G450 gateway provides improved efficiency with double the capacity in a smaller footprint and reduces power consumption by an average 55 percent. Avaya S8730 server can support up to 36,000 stations with 16,000 used for IP endpoints such as the Avaya 9600-series units. Scalability of that level allows expansion without purchasing additional media servers. Finally, Avaya Modular Messaging helps reduce the number of servers in an enterprise because the product consolidates voice, email and fax message storage on one platform, be it the Avaya Message Storage Server, Microsoft® Exchange or IBM Lotus® Domino. Other green innovations demonstrated by Avaya solutions included replacing previous hardware-based solutions such as their conferencing product in favor of an all software design solution that can be more efficiently deployed. Case Studies Challenge Earth Rangers needed a partner that shares its environmental values, to build Canada’s greenest data center and to improve the productivity of staff working at headquarters, at home, and on the road. Solution Avaya Ethernet Routing Switch 4500s and an Avaya VPN Gateway gave Earth Rangers the foundation for a world-class data center, and the ability to keep its IT operations on the leading edge of green. Avaya Business Communications Manager allows staff to inspire passion for a sustainable future, from anywhere on the planet. Value Created • Teleworking shrinks commuters’ carbon footprint by 30% • Energy efficient Switches save $3,500 per year • IP infrastructure reduced wiring costs by $44,400 • IP telephony cuts tolls by $2,400 per year • Seamless collaboration keeps employees connected and innovative • Stable network supports critical operations • Green data center wins international recognition - Tame the paper tiger
- Smart HVAC can energize your bottom line
- Consolidate communications equipment, expand your savings
- The contact center as home base—and vice versa
- Change the rules of the game The opportunities presented in this resource go beyond the low-hanging fruit that has been employed at many hotels, such as the ubiquitous cards asking guest to converse water by reusing towels through their stay. This simple green tip is great, but in a world with ever constrained resources and rising commodity costs, smart organizations are going beyond the low hanging fruit.
Avaya was a proud supplier to the 2010 Olympic and Paralympic Games in Vancouver, Canada. The sustainability portion of this partnership, for which Avaya received 2 Sustainability Stars, is outlined in the above white paper. In 2010, Avaya completed contractor registration for the GSA Connections II requisition process. Part of that process included a Sustainable Products, Solutions and Programs, which are summarized in this white paper. Summary: 10-year multiple award contract that will be the government’s one-stop shop for obtaining telecommunications, network and communications solutions. (This GSA program) will meet government agencies’ equipment, building, and campus infrastructure needs, and it will provide professional services to support existing networks and design customized client-specific solutions. Avaya engaged Miercom to evaluate the plug and play features and ease of configuration of the ERS 4548GT- PWR Edge Switch. The energy efficiency of the ERS was compared to similar switches and is discussed in this report as well. The Ethernet Routing Switch (ERS) 4548GT-PW was used since the size and feature set of this switch is most common across enterprise implementations. Although there are seemingly no exact comparisons among other vendors, the switches that were selected by Avaya were based upon the features and size that most closely matched the ERS 4548GT-PWR. End of Life Management Responsible Waste Management
Our Commitment to the environment extends beyond the design and deployment of environmentally friendly products. It also addresses the responsible management of the technology and equipment at the end of its life cycle through utilization of environmentally responsible processes. These processes reduce negative impact to the environment, and also meet the requirement of regulations such as the European Unions Waste Electrical and Electronic Equipment (WEEE) Directive. Avaya employs a number of end of life management strategies around the world such as collective e-waste take back schemes in the EU and our own Authentic Avaya program in North America. What is the WEEE Directive?
The Waste Electrical and Electronic Equipment (WEEE) Directive is a European Union Directive, which was introduced to promote the collection and environmentally sound management (disposal) of WEEE by the "producer" where the "producer" is defined as:
• a company that manufactures and sells Electrical and Electronic Equipment (EEE) under their own brand;
• a reseller of EEE produced by other suppliers under their own brand;
• an importer or exporter of EEE on a professional basis into a member state. Together with its twin directive, the RoHS Directive, the WEEE Directive became law in Europe in February 2003 and today, sets collection, recycling and recovery targets for WEEE across the EU. For specific contact information regarding proper and legally compliant WEEE management in the different Member States please consult the webpage for WEEE Specific Country Details.
WEEE
The WEEE Directive requires that "producers" take responsibility for the financing, treatment, recovery and disposal of WEEE arising from the sale of equipment on or after the 13th August 2005. Additionally, if the sale of equipment results in the disposal of old or legacy equipment, which is termed "historic" WEEE, then the "producer" is responsible for the financing, treatment, recovery and disposal of "historic" WEEE associated with this legacy product. In the case of "historic" WEEE where no replacement is purchased, the customer is responsible for the disposal of the WEEE.
Avaya’s Commitment
Avaya is committed to minimizing the environmental impact of our products by using environmentally-focused policies and practices in the design, manufacture, support and disposal of our solutions. What Avaya Customers Can Expect
For direct sales to customers of equipment that came to market after the 13-August 2005, the customer is responsible for returning the WEEE to Avaya at their cost and Avaya will then dispose of the WEEE in accordance with the applicable legislation. Avaya will also dispose of "historic" WEEE on a one-for-one basis, provided the customer's "historic" WEEE is replaced with Avaya EEE.
Indirect sales to customers (i.e. Business Partners (BP), distributors and resellers) fall into two categories as follows:
• if the BP, distributor or reseller resides in a particular EU member state and sells Avaya EEE to a third party, which resides in the same EU member state, then the BP, distributor or reseller, as importer of the EEE into the EU member state, is viewed as being the "producer" of the EEE and by law is responsible for the take back and the disposal of WEEE;
• if the BP, distributor or reseller resides in a particular EU member state and sells Avaya EEE to a third party, which resides in a different EU member state than the BP, distributor or reseller, then the third party, as importer of the EEE into the different EU member state is viewed as being the "producer" of the EEE and by law is responsible for the take back and disposal of WEEE.
In countries where Avaya is part of an individual take back scheme (e.g. in Austria, France, Germany and Ireland), the BP, distributor or reseller is responsible for returning the WEEE to Avaya at their cost and Avaya will then take responsibility for the disposal of the WEEE in accordance with the applicable WEEE legislation. | 
