For Immediate Release: 28-Aug-2003
SYDNEY, AUSTRALIAAvaya Inc. (NYSE:AV), a leading global provider of
communications networks and services for businesses, today
announced the appointment of Cathy Billings Brotherton as Channel
Sales Manager, Small Medium Business Solutions (SMBS) South
Pacific. Billings Brotherton brings a comprehensive range of skills and
experience to Avaya's customers in the SMB market. Her experience
and knowledge regarding the specific communication needs of SMBs,
will assist Avaya in continuing to deliver solutions to SMBs that
will increase productivity and reduce costs. Billings Brotherton comes to Avaya from Singapore
Telecommunications Optus, where she was strategic account manager
with responsibility for the development of corporate accounts. She
has over 13 years experience in the communications industry,
previously holding positions at Inter-Tel Technologies, a US-based
communications company. As Regional Director of Sales at Inter-Tel
Technologies Billings Brotherton's role included specific,
long-term focus on SMB customers. "The SMB market requires specific, affordable and low risk
solutions that will allow them to grow and remain competitive,"
Billings Brotherton said. "It will be my responsibility to work
closely with Avaya BusinessPartners to deliver world-class products
and applications to SMBs in Australia and New Zealand. According to the latest research data from Frost & Sullivan,
Avaya is now Australia's leader in IP telephony with 36% market
share for Q1, 2003. The report, Asia Pacific Enterprise IP
Telephony Market Quarter One, 2003, examines the IP Telephony
market in terms of revenues for the first quarter of 2003. The Asia
Pacific market, including Japan, is now estimated to be worth
US$49.975 million. The Frost & Sullivan report found that a key strategic
differentiator for Avaya was its SMB solution, IP Office, which was
launched in Australia one year ago. Avaya has traditionally focused
on enterprise level customers, acquiring the IP Office solution to
specifically target the small to medium business market, a strategy
that has paid good dividends. About Avaya
Avaya Inc. designs, builds and manages communications networks for
more than 1 million businesses worldwide, including 90 percent of
the FORTUNE 500®. Focused on businesses large to small, Avaya is a
world leader in secure and reliable Internet Protocol (IP)
telephony systems and communications software applications and
services. Driving the convergence of voice and data communications with
business applications and distinguished by comprehensive
worldwide services Avaya helps customers leverage existing and
new networks to achieve superior business results. For more
information visit the Avaya Web site: http://www.avaya.com | 
