Objectives
Increase awareness as the provider of communications’ solutions, applications and services for companies of all sizes Benefit from the events to effectively launch IPO500 to the local media Leverage Avaya’s executives participation in the events Strategies
Prepare and distribute a news release about the roadshow in Campinas (local media list,
including surrounding cities – Americana, Hortolândia, Piracibaca, etc.) Schedule one exclusive interview/ relationship lunch with Maria Fernanda de Almeida Ribeiro,
from Correio Popular daily news paper (#1 in Campinas); 2nd option: Alvaro Luis Kassab,
telecom editor from Jornal da Unicamp. Expected Results 1-2 brief notes published on online/printed media outlets Presence of 0-1 journalists at the event.
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