Become A Partner
Avaya and our authorized distributors are ready to deliver the solutions, training, programs and resources you need to close more business and exceed customer expectations.
We are looking for established organizations with dedicated sales, technical and marketing resources. All it takes is a few simple steps to start you on the road to reselling Avaya solutions.
 Step 1: Fill out an application
Complete the online form below, accept the Avaya terms and conditions, and provide the names and roles of key contacts in your company. Make sure to also complete the supplemental application form, attached at the bottom of this page.  You will want to have your business identification numbers ready (chamber of commerce ID, company tax ID, VAT). 
 If you have any questions or problems with the application form, please email us and indicate the country you are from so we may assist you appropriately.
 Step 2: Select a Distributor
Review our list of authorized distributors, located in the resource sections below. Avaya partners may purchase from any or all of our authorized distributors, but most partners find it advantageous to identify a primary distributor.
 Step 3: Complete the Authorization Requirements for Sales & Design
Avaya Connect authorization policies create a purposeful barrier to entry so that only committed, competent, partners can sell our solutions. As a result, we have tightly controlled distribution through fewer than 10,000 partners worldwide.
New partners must complete their Sales Credentials PRIOR to ordering the product.This means employing least two Avaya Professional Sales Specialists (APSS) per solution, per country in which you plan to sell.
For all solutions except SME, Design credentials are also required, and must be completed within 6 months of joining Avaya Connect. This means you must employ at least one Avaya Professional Design Specialist (APDS) per solution (except SME), and this resource may be centralized for country, theatre, or global support.
Details regarding the Avaya Professional Credentials referenced above can be found at
Step 4: Start selling Avaya products & services!
Enjoy the partner profitability offered by Avaya wholesale discounts, allowing our partners to deliver a competitive street price without relying on time-consuming rebate processing. Avaya’s program requires less partner investment than many competitor programs - so you hit the road faster, start selling sooner, and make significant margins on the Avaya portfolio.


Click Here to Apply Now ›

Click here for the Avaya Application Questionnaire ›