Norwegian Cruise Line

2500+ Employees
Customer Engagement

Today’s customer relationships are ongoing conversations that unfold across time and channels. Phone, video, email, chat, social: It’s all one integrated omnichannel now. Done right, seamless execution pays off in increased revenue and higher lifetime value of customers. Our customer engagement solutions make it possible. 

Team Engagement

Team engagement is the magic that happens when everyone in your workforce is connected effortlessly to the mission, to each other and to customers. When it works you feel it in your culture and on your balance sheet—and your customers feel it most. Barriers disappear. Productivity rises. Our team engagement solutions get you there.

“We found Avaya’s understanding of telephony and contact center operations to be unique in the industry.”

-Barbara Tucker, Manager, Telecommunications

Benefits

Increased Productivity
Network Scalability
Improved Customer Service

SMOOTH SAILING AT NORWEGIAN CRUISE LINE WITH GEO-REDUNDANT CONTACT CENTER

Norwegian Cruise Line Now Fully Weather-Ready

Hurricanes and other extreme weather can be a major disruption to operations at Norwegian Cruise Line (NCL) – in more ways than you would expect. Interruptions to the company’s contact center, which takes approximately 4.8 million calls every year from guests and travel agents, can seriously impact customer service and revenue.

“We live and die by the call center,” says Barbara Tucker, Manager, Telecommunications at NCL. “Customers have to be able to reach us to book cruises.”

That’s why NCL made a critical move recently, in shifting its contact center operations from its Miami headquarters, where they were centralized. Housed in a glass building near the Miami coast, the office was particularly vulnerable to weather. When a hurricane headed its way, the staff spent days planning and preparing, and hours re-routing calls and people to other locations.

“Before, if a hurricane was coming toward Florida, it was two weeks of chaos, with us sending people to other parts of the world,” Tucker says. “We had a deep dependency on this office with no resilience if we lost the phone system. We had no easy way to transfer calls from Miami to other offices.”

"Before, preparing for a hurricane meant we had to re-route calls through the carrier. Now, we just make sure everything is secured here, hand out satellite phones and go home. That’s huge for us."

—Melissa Good, Director of Network, Telecom and Enterprise Support

 

‘Unique in the Industry’

Today, NCL has a redundant, resilient contact center infrastructure that’s no longer dependent on the Miami office. Calls are now distributed across multiple contact centers and among a large population of home-based agents – and changeable on the fly.

For the platform and architecture behind it, NCL turned to Avaya. “Avaya brought a depth of knowledge about contact center operations that was essential to restructuring our call center infrastructure,” Tucker says. “We found Avaya’s understanding of telephony and contact center operations to be unique in the industry.”

NCL deployed Avaya Aura® Call Center Elite for intelligent call routing and service-enhancing capabilities such as call recording. Through integrated Avaya solutions, NCL gains rich analytics on which to make decisions regarding staffing, training and more.

The Avaya team worked closely with the cruise line to design the infrastructure to optimize redundancy. NCL data centers have dual core and secondary disaster recovery enterprise survivable servers, providing true geo-redundancy. Avaya also replaced all PRI circuits with SIP trunking at each location, for more reliable service through redundancy; no hardware, wiring or circuit boxes to maintain; and the ability to pay for only the lines needed.

“Avaya did a lot of really thoughtful things in designing our infrastructure,” says Melissa Good, Director of Network, Telecom and Enterprise Support. “They built in geo-redundancy of the circuits, carefully planned where they will terminate, what would be on each circuit, and how circuits will failover with SIP. Through testing we know that the failover and redundancy really works.”

Designing and implementing the new infrastructure took just six weeks. And when it came time for the cutover, careful preparation paid off; NCL moved over 1,300 agents to Avaya overnight.

“It was important to go live by a specific date because we were approaching our busy season,” says Alex Garcia, Manager, Call Center Staffing, Passenger Services. “Any delays would have required us to push it to the following year. Fortunately, the conversion was really smooth and quick.”

 

SOLUTIONS

  • Avaya Aura® Call Center Elite
  • Avaya Aura® Communication Manager
  • Avaya Aura® Unified Communications
  • Avaya Aura® Session Manager
  • Avaya Aura® System Manager
  • Avaya Aura® Messaging
  • G450 Branch Gateways
  • Avaya Session Border Controller for Enterprise
  • Avaya Call Management System
  • Avaya Aura® Application Enablement Services

Peace of Mind: Automatic Re-routing

Now, NCL is no longer dependent on the Miami location. In the event of a weather emergency, the contact center and associated communications remain running, with traffic re-routing automatically through other contact center locations.

That difference became clear last fall when a low-category hurricane was headed its way. The IT team knew that, if the Miami office shut down, the contact center could continue as usual.

“Before, preparing for a hurricane meant we had to re-route calls through the carrier,” Good says. “Now, we just make sure everything is secured here, hand out satellite phones and go home. That’s huge for us.”

With the move to Avaya, NCL also simplifies changes. “Instead of every office having their own rules and regulations, everybody is on the same platform and same version,” Good says. “When we make global changes, we make them in one place and we’re done.”

NCL is moving at a steady pace to shift its contact centers globally to a single corporate standard. As a single global platform for business communications, Avaya Aura moves NCL towards its strategic business vision of a ‘follow-the-sun’ customer engagement model – with the goal of allowing customers to reach a live sales agent at any time of the day.

“Our aim is to be better positioned to serve the customer when the customer calls, whatever time of day that may be,” explains Good. “We want to reduce friction to closing sales.” Migrating overseas locations to Avaya has gone as smoothly as the first cutover – overnight, with no interruption to service.

From planning to ongoing support, NCL has found a knowledgeable, reliable partner in Avaya. “Avaya took the time to get to know our systems and architected a really solid design for us,” Tucker says. “Now, we can count on Avaya engineers to be there anytime we need something.”

CHALLENGES

  • NCL’s Miami contact center was vulnerable to weather-related disruptions
  • Preparing for a weather event took weeks and dozens of meetings, and required that NCL fly team members to other locations
  • The IT team could not easily re-route calls to other offices

VALUE CREATED

  • NCL and Avaya planned and deployed a geo-redundant infrastructure in six weeks, and moved over 1300 agents to Avaya overnight
  • Traffic re-routes automatically through other contact center locations
  • The IT team saves time by making configuration changes once for all locations

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising.  Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule. Today, Norwegian invites guests to “Feel Free” to explore the world on one of 14 purpose-built ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” for the ninth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the fifth straight year by the World Travel Awards. 

CUSTOMER PROFILE
  • Headquarters:

  • United States

  • # Employees:

  • 2500

Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule. Today, Norwegian invites guests to “Feel Free” to explore the world on one of 14 purpose-built ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea.

What our Customers are saying
“Avaya brought a depth of knowledge about contact center operations that was essential to restructuring our call center infrastructure.”

Read more testimonials >
  • Barbara Tucker

  • Norwegian Cruise Line