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For the last 98 years, O.F. Mossberg & Sons, the oldest family-owned firearms manufacturer in the United States, has grown into a household name. But a crush of demand had overwhelmed its communications system, and the company needed something new.
We were on a legacy system that left us unable to scale or easily collaborate across all sites. It also couldn’t capture data that we needed in order to generate reports that would help us make informed business decisions. We needed that kind of flexibility to grow the business.
It was a lack of flexibility. We have multiple locations, and when there were seasonal demand spikes during hunting season or summer season or the Black Friday and holiday season, we found ourselves unable to support our customers the way that we needed to.
Sales and customer service was Number 1 on my list. We needed a solution offering the needed functionality to perform our best with sales, customer service, and reporting. We have a big sales team in the field in each state and needed to support them with the kind of tools that allow them to be anyplace at any time to take phone calls and record sales orders. Lastly, from a financial and technology standpoint, we wanted something that would allow us to stay within our budget and not wind up giving us any surprises. Also, it had to map with our overall long-term strategy when it came to long-term maintenance, return on investment and total cost of ownership standpoint.
With the reporting options and other functionality that Avaya offers, we’re now able to capture more information, learn more about our customers, and provide them with solutions for their specific needs.
The biggest one relates to being able to now have a single number that rings for our sales and customer service teams, no matter where they are or whatever device they happen to be using. Now they never miss a call. When you have a great brand, you expect world class service.
We make decisions based upon data that is in front of us. With the reporting options and other functionality that Avaya brings to the table, we’re now able to capture more information, learn more about our customers, and provide them with solutions for their specific needs. That’s big. In the end, it helps us further cultivate lifetime customer relationships -- which obviously translates to helping our bottom line.
When it comes to the firearms industry, we have generations of customers who may want to be private about what they’re purchasing and prefer to have a live conversation versus going through the website. So, when they are talking with a live person, it gives them more of a friendly conversation and peace of mind about their privacy. In the end, they’re more willing to call back or do more business and make more purchases.
That was another big win. Our team was able to come up to speed quickly. From the day the gear arrived, we were able to go live 8 weeks later.
They’ve been an extension of the Mossberg team and family.
For the last 98 years, O.F. Mossberg & Sons, the oldest family-owned firearms manufacturer in the United States, has grown into a household name.
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