Grupo Ari

100-2,499 Employees
Customer Engagement

Today’s customer relationships are ongoing conversations that unfold across time and channels. Phone, video, email, chat, social: It’s all one integrated omnichannel now. Done right, seamless execution pays off in increased revenue and higher lifetime value of customers. Our customer engagement solutions make it possible. 

Team Engagement

Team engagement is the magic that happens when everyone in your workforce is connected effortlessly to the mission, to each other and to customers. When it works you feel it in your culture and on your balance sheet—and your customers feel it most. Barriers disappear. Productivity rises. Our team engagement solutions get you there.

"The Avaya solution has exceeded our expectations."

-Luis Mejias, manager of the IT and Communications

Benefits

Reduce Cost
Improved Customer Service
Increased Productivity

GRUPO ARI AUTOMOTIVE COMPANIES RENEW THEIR VOICE INFRASTRUCTURE WITH AVAYA

Having operated for nearly 20 years in the Canarian market, Grupo Ari now has a presence on all the islands in the archipelago, representing some of the leading brands in the automotive market. Since its inception, Grupo Ari has had a clear and strong commitment to quality and customer service. Its communications infrastructure was outdated, with limited functionality, and it was unable to meet the demands of today's customers.

CHALLENGES

  • High maintenance and communication costs
  • Old equipment with limited functionality and complex management
  • Disconnection between offices

VALUE CREATED

  • Improvement in service to users and staff
  • Immediate ROI and significant savings of 60% in communication costs
  • Robust, easy-to-manage and inexpensive solution
  • Centralized maintenance

High Communication Costs

Grupo Ari is a well-established group of companies, created in 1978 and fully owned in the Canary Islands, which combines interests in various business sectors of the local economy, from health services to car dealerships, which are the group's core business, representing Renault and Dacia through Arisa Motor as well as Kia with Kia Arimotor and Nissan with Brisa Motor and Arimotor Tenerife.

The communications department of Motor Arisa is responsible for managing technology services and infrastructure for the Renault/Dacia and KIA dealerships, involving a total of 15 independent offices distributed throughout the Canary Islands, each of them with their own equipment and telecoms contract with the service provider. Grupo Ari's Nissan dealership network is served by the ICT department of Brisa Motor.

"We were in a difficult situation, which was expensive and complex to manage, while also failing to take advantage of the potential offered by current technology to improve our communications and service to customers and partners," says José Luis Mejias, manager of the IT and Communications department at Motor Arisa. "The switchboards were made by a variety of different manufacturers and were installed at different times. Each had its own lease and maintenance contract, making management complex and very time consuming. Furthermore, calls between different sites were all external, and each site had a significant number of contracted lines."

"The cost of communication within the Nissan network was also very high due to the constant calls made between the two companies in the network which, given that they are located in two different provinces, created additional costs," says Pedro Cuyas, ICT Manager at BrisaMotor and Arimotor Tenerife Nissan.

“Avaya's solutions have been a step forward in our telecommunications infrastructure and service to users and customers.”
 
Pedro Cuyas, ICT Manager at BrisaMotor and Arimotor Tenerife Nissan
 

Easy Implementation

With the help of Avaya partner Mistral Tecnologías de la Información y Comunicación, Grupo Ari conducted an audit of the network and a comprehensive analysis of the situation and saw that, thanks to the IP solutions from Avaya, in direct costs alone, savings would be more than 60% per year.

"Mistral suggested we install Avaya IP Office 500 at the headquarters of Motor Arisa and use the data network and the Internet to interconnect different locations and different companies. This would allow us to remove all the old switchboards and equip us with one of the best solutions available on the market," says Mejias.

The implementation process at all locations was very quick and easy. In just 6 months and without any interruption to the service, the different sites of Grupo Ari companies were incorporated in a phased manner.

Immediate Improvements

"The change of solution has exceeded our expectations. Not only because the economic benefits have been immediate, with savings on lines, communications and maintenance, but also because of the improvements in the management of company communications," says Mejias. "We no longer depend on a third party to manage our network, and we don't need to travel between locations and between islands to perform any task. From my desk I can manage the entire network quickly and seamlessly. A simple operation like changing an extension previously took 10 to 15 days, now we can do it on the same day. Changing settings, registering or de-registering a user is very easy now."

Avaya Grupo Ari has a very effective and low cost IP telephony communication technology. "With the new solution we have improved communications very significantly. Our users have a number of advantages and features that were previously unthinkable, from the phone book to call forwarding, group conferencing, voice mail, recorded messages etc." says Cuyas. "The learning process was very fast and the phones are very user-friendly."

"But our clients are the ones who have noticed the service improvement the most. Thanks to Avaya, any call to any dealership is always answered by a central call center. Now there is only one number per dealer and calls are answered immediately, and if for any reason the extension is busy, hunt groups allow the call to be answered," says Mejias.

PRODUCTS AND SOLUTIONS

  • Avaya IP Office v500
  • 1600 Series IP Deskphones
  • 9600 Series IP Deskphones

 

New Features and Better Service

One of the new features that Grupo Ari benefits from is the twinning of extensions, which allows calls to be taken on a fixed line or mobile phone, so that users can continue to answer calls in the most appropriate way at all times.

"For Grupo Ari, Avaya's solutions have been a step forward in our telecommunications infrastructure and service to users and customers," says Pedro Cuyas.

"The group's business policy is perfectly designed to achieve the highest standards of quality, and now we have the communications technology to match it," says Jose Luis Mejias.

“The change of solution has exceeded our expectations.”
 
José Luis Mejías, IT and Communications Manager at Motor Arisa

CUSTOMER PROFILE
  • Headquarters:

  • Spain

Having operated for nearly 20 years in the Canarian market, Grupo Ari now has a presence on all the islands in the archipelago, representing some of the leading brands in the automotive market. Since its inception, Grupo Ari has had a clear and strong commitment to quality and customer service. Its communications infrastructure was outdated, with limited functionality, and it was unable to meet the demands of today's customers.

What our Customers are saying
"Avaya's solutions have been a step forward in our telecommunications infrastructure and service to users and customers.”

Read more testimonials >
  • Pedro Cuyas

  • Grupo Ari

AVAYA SOLUTIONS DELIVERED