Avaya Appoints Fadi Moubarak to Drive Channel Strategy for Avaya International

28 Jun 2016
New role will focus on helping channel drive digital transformation in enterprise and midmarket sectors

Dubai, UAE;  2016: Avaya, a global leader in business communications software, systems and services, announced today the appointment of Fadi Moubarak as Channel Leader for Avaya International, which covers Europe, Asia, the Middle East and Africa. This role will see Moubarak spearhead a new channel strategy focused on driving digital transformation in the enterprise and midmarket sectors in these key regions for Avaya.
The move is part of Avaya’s successful transition to a software and services-led company, which now account for more than 76% of total revenue, with Moubarak responsible for attracting and developing partners capable of deploying Avaya’s latest innovative solutions and platforms, such as Avaya Breeze, Avaya Oceana, and Zang. He will also focus on increasing adoption of the Avaya SDN-Fx networking architecture among core partners, and targeting the midmarket space with channel programs such as the MM Select program and Powered by Avaya Hosted IPO solution.

Moubarak has been with Avaya since 2013, having successfully overseen the channel engagement strategy for the AMEA region, while keeping it aligned with sales execution and coverage to drive incremental business. Having been in the technology sector since 1990, Moubarak brings a deep understanding of the industry to his new role. He holds a Bachelors in Electrical Engineering from the American University of Beirut, and an MBA from the Edinburgh Business School. Based in Dubai, Fadi is also a board member of the American-Lebanese Chamber of Commerce.

Nidal Abou-Ltaif, President, Avaya International:
“Fadi’s deep understanding of the channel community priorities and the regional business environment has been a strong driver of Avaya’s success in the MENA region. I am confident that he will continue to help drive our go-to-market strategy, and achieve equal and greater success in this new role covering a wider and more diverse region..”

Fadi Moubarak, Channel Leader – Europe and AMEA, Avaya:
“The success of a channel strategy is built on the strength of the solutions and offerings a company brings to the market, and Avaya is delivering solutions that help our customers achieve their digital transformation goals at their own pace and path, in a model of their choosing. We are helping our partners play their part in digital transformation, giving them the tools needed to drive growth. I look forward to driving the Avaya brand across a wider region.”

About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit www.avaya.com.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Iman Ghorayeb


+971 56 7959234


Anit Kurian

ASDA’A Burson-Marsteller

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