Radio Flyer Rolls with Avaya

05 May 2016
The Avaya IP Office Platform helps toy manufacturer turn customer service into child’s play
 
Santa Clara, Calif. - May 5, 2016 - For generations, the little red wagon has symbolized childhood adventures. Its manufacturer, Radio Flyer, epitomizes the ‘small but mighty’ kind of brand of which many companies can only dream. To uphold its signature product and reputation for customer service, the company recently implemented the Avaya IP Office™ Platform  to effectively handle the 35,000 calls it gets from consumers every year and roll into 21st Century communications with ease.
 
 “We thrive by listening to consumer feedback and investing in research so we can offer innovative products. Another important component of our success is customer service,” said Tom Cesario, senior director of IT for Radio Flyer.  “The Radio Flyer brand is bigger than the actual company, so customers have come to expect nothing short of phenomenal service.”
 
The Avaya solution delivers the sophisticated features that take the customer experience to the next level, but with the simplicity a small company like Radio Flyer needs. As a highly cost-effective solution, Avaya IP Office enabled the company to:
•    Seamlessly expand to support the company’s move to direct, online sales
•    Collect valuable data that fuels operational improvements and increases staffing efficiency
•    Refocus IT resources with the reduction of management and administration requirements
 
 “Consumer call handling is paramount for our brand and the Avaya IP Office Platform has helped us take it to the next level. I knew it would be a system we could easily expand, and would be flexible enough as our business grew. It is cost effective and works great,” continued Cesario.
 
About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit www.avaya.com.
 
About Radio Flyer
Radio Flyer, Inc., maker of the famous little red wagon, is the leading producer of wagons, tricycles and three-wheel scooters in the United States. Radio Flyer has more than 100 award-winning products available in 25 countries, including bicycles, scooters and a variety of ride-ons. Since 1917, the privately-held, family-owned company has created icons of childhood, building a legacy of high-quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. For more information visit www.radioflyer.com.
 
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Christina Knittel

408-496-3417

crknittel@avaya.com