Avaya Receives 5-Star Rating in CRN’s 2016 Partner Program Guide for the Seventh Consecutive Year

18 Apr 2016
Annual guide recognizes the best channel partner programs in the market
Santa Clara, Calif, April 18, 2016 – Avaya, a global leader in business communications software, systems and services, announced today that CRN®, a brand of The Channel Company, has given the company a 5-Star rating in its 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
To determine the 2016 5-Star ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
In the past year, Avaya launched a number of programs to help ensure both the short and long term success of its channel partners, help navigate the changing and dynamic market of business communications and garner new opportunities from trends such as cloud, digital transformation and the Internet of Things, including:
  • The launch of the Avaya Midmarket Select and Avaya Midmarket Cloud programs, both of which are focused entirely on enabling and enhancing channel partners ability to deliver and update of Avaya Midmarket Solutions through either premises-based or hybrid cloud deployments
  • The launch of a new Growth Bests program that provides incentives in five specific areas of market opportunity: Midmarket, Contact Center, Fabric Networking, Modernize the Customer Base and Cloud.
  • Consolidation of numerous programs and making them more potent, so partners spend less time researching and applying for incentives.
“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”
“A successful channel program recognizes the mutual dependencies and respects the value and expertise that both partners and vendors bring to the table, said Steve Biondi, global channel chief, Avaya. “Honest dialogue and collaboration is absolutely essential, as channel partners represent our eyes and ears in the market. At the end of the day, a true partnership between Avaya and our channel is the only path to long-term growth and profitability for both of us.”
The 2016 Partner Program Guide was featured in the February issue of CRN and online at www.CRN.com/ppg2016.
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About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit www.avaya.com.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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Christina Knittel