Avaya Drives Innovation with Live Enterprise App Creation Zone at GITEX Technology Week 2016

11 Oct 2016

First-time ever event will see Avaya development partners from across the globe innovate in real-time at GITEX

Dubai, UAE; 2016: Avaya is putting the spotlight on innovation at GITEX Technology Week, hosting for the first time ever a live Snapathon event at the show. Leading development partners from around the world have been invited to attend GITEX, and they will create live solutions on the stand that cover everything from artificial intelligence (AI) to driverless cars.

In today’s rapidly changing technology world, emerging trends such as AI, augmented reality and virtual reality are driving innovation faster than many companies can keep up with. Avaya, a company founded on innovation, has focused on fostering a global community of development partners that it works with to bring solutions to market faster, and more agilely than competitors.

Avaya has invited to GITEX Technology Week partners from its DevConnect community of global development partners, each focusing on key industrial verticals, including Smart Cities, banking, healthcare, hospitality and many others. These developers will innovate in real-time on the stand, creating snap-in solutions that address key industry trends, including speech-to-text, speech bots, location-based alerts, AI, and more.

All the solutions are being built on top of Avaya Breeze, Avaya’s next-generation development platform that provides an entirely new way to develop business communications applications, profoundly simplifying application development, while delivering built-in capabilities for enhanced mobile, customer-facing and hybrid/cloud requirements.

The Snapathon event is just one of the highlights of Avaya’s participation in GITEX Technology Week, with visitors to the Avaya stand able to experience real-world use cases for cutting-edge technologies such as AI and augmented reality. Avaya is showcasing a virtual banking assistant that combines analytics, automation and facial recognition to deliver a highly personalized experience that changes the rules for customer interaction.

Avaya’s R&D team has created a self-learning “chatbot” solution, capable of interacting with customers, answer queries and resolve customer-service issues. By leveraging self-learning AI technologies to model customer language and dialogue interactions, the solution is designed to predict customer preferences and proactively resolve problems.

GITEX Technology Week 2016 takes place from October 16-20 at the Dubai World Trade Centre. Avaya executives will be present all week, showcasing the latest innovations designed to enable companies to meet customer and employee expectations with true multi-touch communication capabilities. Avaya will demonstrate cutting-edge solutions that create amazing experiences for both customers and employees, helping businesses to compete more effectively in today’s rapidly changing environment.

“Innovation is very much part of Avaya’s cultural heritage, and we want to enable our partners to become inclusive in our drive for innovation. The Avaya Snapathon at GITEX Technology Week will enable us to showcase how entrepreneurial partners can use the strength of Avaya Breeze to effortlessly embed communications capabilities into all sort of applications – leveraging the latest technology trends to create amazing experiences that allow our customers to differentiate themselves.”
Savio Tovar Dias, Director- Sales Engineering - Middle East, Africa, Asia and the Pacific at Avaya

The Avaya DevConnect Program enables, supports and extends the market reach of application developers and technology companies to offer Avaya customers end-to-end solutions that address their business challenges. Thousands of companies from around the world are program members, including hardware and software developers, system integrators, telecommunications service providers and Avaya customers.

DevConnect community partners present at GITEX Technology Week include:

About Avaya
Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications with integrated, secure networking— offered on premises, in the cloud, or a hybrid. Today’s digital world requires some form of communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.


Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Peter Branton


+971 4 4048315


Anit Kurian

ASDA’A Burson-Marsteller

+971 4 4507600