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Avaya to Highlight Digital Transformation for Asia Pacific Businesses and Organizations at Avaya Technology Forum Bangkok

Three-day event will provide knowledge-sharing platform for business and technology leaders to develop digitization strategies

Bangkok, Thailand 2016: Avaya, a global leader in business communications software, systems and services, announced today it will be hosting the third Asia Pacific edition of its annual Avaya Technology Forum (ATF) in Bangkok, Thailand. The three-day event will bring together Avaya executives, business and technology leaders, and channel partners to discuss and facilitate strategies that help drive digital transformation in the region.

The Avaya Technology Forum, which will be hosted at the Millennium Hilton, Bangkok, on February 24-26, will feature keynote presentations from Avaya’s global leadership team, industry experts, and key technology partners. Regional customers will learn more about Avaya’s cutting-edge solutions and services that are designed for smart industry applications to deliver better collective business outcomes.

With industry analyst firm, IDC, predicting that 60 percent of APAC’s top 1000 enterprises will make digital transformation central to their corporate strategy by the end of 2017, ATF 2016 is the perfect platform to drive the innovation and creativity needed to move beyond traditional business models. Avaya will share its vision of the endless possibilities of Smart applications, all of which can be customized to suit any sector or industry’s specific needs, through the Avaya Engagement Development Platform, and showcase solutions that enable businesses to improve operational excellence, enhance customer satisfaction and drive greater competitive differentiation.

ATF 2016 provides a unique opportunity for attendees to experience how Avaya’s solutions and services are addressing the real-world challenges facing today’s industry leaders. Attendees can learn more about the increased opportunities offered by key emerging technology trends, including mobility, cloud, Big Data and analytics. Avaya will showcase the future of industries including banking, healthcare and hospitality by demonstrating Smart industry applications and Internet of Things (IoT) concepts.

Quotes

“Digital transformation offers businesses, vendors and channel partners the opportunity to re-define their customer experience and achieve greater levels of enterprise engagement. Avaya’s vision and innovations revolves around helping our customers in the region accelerate digital transformation, make smarter decisions and deliver seamless customer engagement through innovative technologies. ATF 2016 is the perfect platform to showcase how we are helping enterprises of all sizes to create new experiences that deliver value to their customers and drive competitive advantage.”

Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya

Event Details
Date:	24^th – 26^th February 2016, Wednesday – Friday
Venue:	Millennium Hilton Bangkok 123 Charoennakorn Road, Bang Lamphu Lang, Khlong San, Bangkok 10600, Thailand
Admission:	Registered attendees only. Please click this link to register. More information on conference fees can be found here.
Website:	http://www.avayaatf2016.com/

About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage. Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information please visit www.avaya.com/apac.

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements.

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners

Contact

miao@avaya.com

+86 10 8516 5519

nicole.yeo@fleishman.com

+65 6424 6368

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at https://www.avaya.com.