Avaya Receives the Frost & Sullivan Growth Excellence Leadership Award in MidMarket Enterprise Communications Platforms

07 Dec 2015
Miami, Fla., 2015 – Avaya, a global leader in business communications software, systems and services, today announced that it has been recognized with the Growth Excellence Leadership Award in the MidMarket Enterprise Communications Platforms Industry by analyst firm Frost & Sullivan. The company was recognized for its abilities in growth strategy and implementation excellence, product and technology innovation, customer value leadership, and market penetration in the Latin American region.
According to Frost & Sullivan, Growth Excellence Leadership is about inspiring customers to purchase from your company and then to return time and again. In a sense, then, everything is truly about the customer, and making those customers happy is the cornerstone of any long-term successful growth strategy. Companies that excel in driving growth strive to be best in class in three key areas: meeting customer demand, fostering brand loyalty, and carving out a unique, sustainable market niche.
For the Growth Excellence Leadership Award, Frost & Sullivan analysts independently evaluated two key factors—Growth Performance and Customer Impact—according to the criteria identified below:
Growth Performance
  • Growth Strategy
  • Above-Market Growth
  • Share of Wallet
  • Growth Diversification
  • Growth Sustainability
Customer Impact
  • Price/Performance Value
  • Customer Purchase Experience
  • Customer Ownership Experience
  • Customer Service Experience
  • Brand Equity
The SMB communications market in Latin America is undergoing a major transformation and posing significant challenges to communications vendors and clients. Especially in this market, midsize businesses need enterprise-class communications functionality, but at realistic budgets and resource levels; this is where Avaya Engagement Solutions plays a key role for companies in the region. Today, midsize companies can have it all from a single source: telephony and unified communications, video, mobility and contact center applications, networking, even ongoing services. They will be able to reduce integration risk and see a faster return on investment.
Avaya IP Office is the flagship platform of the Avaya Midmarket Engagement solutions portfolio and is leading the way to a new Era of Engagement for midsize business; it effectively grows with end-users’ needs, allowing companies to keep their original investment and simply build on it for capacity adjustment or new capabilities (easily adding software to enhance and expand capabilities as needed), such as growing from five users to 3,000 and from a single site to 150 networked locations.
“Businesses need to keep a clear focus on the needs and expectations of their customers. As one of the world’s foremost communications experts, we deliver competitive advantages by enabling superior Customer and Team Engagement as a pathway to success. Avaya is uniquely positioned to help deliver a new economy of engagement to the midmarket.
We are honored to receive this recognition from Frost & Sullivan. Our strategy, team and partners’ determination is focused on solving business issues that ultimately help increase customer lifetime value, team productivity and overall growth and profitability.”
Gordon Blackie, President Avaya, Americas International
“Avaya’s recent success in the Latin America midmarket is tightly related to its robust portfolio, its go-to-market strategy, and its own support organization that provides desirable support when it is needed through flexible options, and it’s based on this strong overall performance that Avaya has earned this recognition.”
Juan Manuel Gonzalez, Research Manager, Digital Transformation, Frost & Sullivan
Other Resources:
Avaya, networking, Midmarket, innovation, contact center, unified communications, customer engagement, collaboration, team engagement, customer experience management, mobility, digital transformation, IP Office
About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage. The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business-critical applications and services. For more information, please visit www.avaya.com.
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