Protocol Achieves Avaya Platinum Partner Status with Full-Stack Engagement Offering

16 Sep 2015
  • Grows business by 40%+ while bringing customers ROI in average of 13 months
Dubai, UAE; 2015: Avaya, a global leader in business communications software, systems and services, has announced that Protocol is now an Avaya Platinum Partner, and will represent the full-stack of Avaya solutions for customer and team engagement, and network infrastructure. With a primary focus on the mid-market – businesses with 200-500 users – Protocol has been a value-added reseller and an Avaya DevConnect partner since launch in 2005.
Protocol’s Platinum Partner status reflects their efforts and commitment towards pursuing opportunities for Avaya’s entire suite of engagement solutions. Success in converting the mid-market customer is in demonstrating value, from a financial perspective as well as in terms of buying a unified solution from one vendor and partner, so that there is one single point-of-contact.
Today’s mid-sized businesses are constantly challenged to provide ‘enterprise-levels’ of service and connectivity to their customers and employees, and this places pressure on IT teams to ensure that consumer-like business interactivity (BYOD, mobility, cloud) and built seamlessly into the architecture. To enable them to successfully transform towards a fully-engaged business, customers look to technology resellers who can also add significant value and provide much-needed contextual advice.
With a 24-member team based in the UAE, Protocol has grown its business by more than 40 per cent by representing Avaya to customers, while also adding value to the engagement through allied offerings such as consulting and app development, leading to significant repeat business from satisfied customers. The company ensures zero downtime for customers, and has built demonstrable expertise through engagements with organisations such as Drake & Scull, NAS Insurance, and Key Information Technology, bringing them returns on their Avaya investments in an average of 13 months. Protocol is also present in Singapore and Malaysia, with a development centre in India.
Fadi Mubarak, Channel and Mid-Market Director, Avaya MEA, Turkey and Asia Pacific, said:
“Avaya is transforming the way mid-sized companies engage their customers and employees, and we are happy to recognise the contribution of the Protocol team in making this a reality for many customers in the UAE. While the process of technology infrastructure can be daunting for any organization, a one-stop solution such as what Protocol offers helps the businesses uncover value and quickly realise competitive and operational benefits.”
Xavier Motiraj, Managing Director, Protocol, said:
“Our evolution from a telephony reseller to a complete ICT consultant has brought us invaluable experience with customers of different sizes and from various industry sectors. Representing Avaya in the market has brought additional learning, since the full-stack from Avaya requires us to differentiate our offering through value-addition and consulting. The ease-of-use of Avaya solutions, their cost-effectiveness, and the open standards they follow, coupled with Protocol’s technical expertise have helped us move from a price-based sales approach to a value-based one.”
Notes to Editor
Should you so require, available case-studies can demonstrate the work that Protocol has done with organisations in the UAE to transform their customer and team engagement.
About Protocol
Protocol is a leading value added Information Technology company in the UAE. Protocol is focused on advising, implementing and empowering business through professional IT solutions through technological synergy. Since its inception in 2005, Protocol systems focus is on providing communication and specialized software solutions to the small and medium industry needs. Protocol has provided technology solutions to organizations in various industry verticals including Banking, Manufacturing, Logistics and Construction sectors.
Protocol provides effective computing solutions that meet the information technology requirements of organizations. We have vast experience in integrating diverse technologies and providing superior customer support to the corporate world.
Headquartered in UAE, Protocol market coverage extends to other parts of the Middle East, India and Africa. We work closely with our clients at every stage and absorb their business rule and methodologies ensuring high quality, price performance and customer oriented solutions. Our blend of diverse systems expertise helps in achieving primary objectives of the organizations by providing expert technological resources to build systems more rapidly and efficiently thereby improving higher customer satisfaction, growth and profitability.
We have highly skilled and trained personnel with a high level of proficiency in Telecom, Networking, software development / Implementation, LAN & WAN solutions. Our consultants are trained and equipped with the latest technology, which will go a long way in delivering quality service to clients.
Synergizing with technology Vendors, we help our valued customers to achieve their organizational goals and gain competitive edge in the global market. Visit us at
About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premise and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Development Platform enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, visit
Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Iman Ghorayeb


+971 56 7959234

K. Manikandan

Protocol Systems

+971 6 5578383