Avaya Elevates Leadership to Drive Regional Customer Engagement

09 Aug 2015
Dubai, UAE - 2015: Avaya, the leading global provider of solutions for customer and team engagement, has announced the first in a series of executive elevations. Mohammed Areff, formerly managing director for GCC, Levant, Iraq and Pakistan, now broadens his geographical focus as vice president for the Middle East, Africa and Turkey. A five-year veteran of Avaya Middle East, Areff has successfully led the brand, team and customers on their digital transformation journey, and has been instrumental in securing and managing some of Avaya’s largest and most iconic regional mandates.
 
Areff will focus on spearheading Avaya’s sales efforts in these markets and driving technology adoption and awareness both externally and internally for the company. He has led a number of key customer engagement projects for Government and private sector customers, and is a well-regarded technologist who is consulted on emerging trends and the development of turnkey architectures for customers.
 
With Areff’s elevation, the Middle East, Africa and Turkey as a focus geography for Avaya will stand alongside markets such as APAC and Europe. In his new role, a number of market-level leaders and country-managers will report directly to Areff, who in turn will report to Nidal Abou-ltaif, Senior Vice President, Avaya MEA, APAC and Europe.
 
Nidal Abou-ltaif said: “Avaya sees the Middle East as one of its key growth drivers, and it is a positive sign to see the growing geographical spread of regional business leaders. Areff has been a strong force behind Avaya’s growth and engagement in the region, taking Avaya to some innovative and high-profile customers and driving a ‘customer-first’ mindset among his teams, which have become amongst the best-performing Avaya teams in the world.”
 
Mohammed Areff said: “This region offers a very interesting opportunities in the technology sector, and it has been my privilege to be part of some truly iconic engagements. Looking ahead, I believe that we are at the crest of a technology wave, with an increased level of innovation and technology acceptance that we’ve already started to see among the Government, businesses and individuals in this region.”
 
About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit www.avaya.com/mea/.
 
 
Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements.
 
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Iman Ghorayeb

Avaya

+971 56 7959234

ighorayeb@avaya.com

Anit Kurian

ASDA’A Burson-Marsteller

+971 4 450 7600

anit.kurian@bm.com