UAE Consumers Beat Global Average in Technology Usage, Reveals BT–Avaya Global Research

07 Jul 2015
  • UAE consumers more active than global average on social media platforms
  • Brand loyalty in the UAE can be won through innovative engagement options
Dubai, UAE: Tech savvy consumers in the UAE are more active on social media platforms that the global average according to findings of a new global report commissioned by BT and Avaya. The report also revealed that majority of these consumers will develop a higher loyalty to brands that are transforming their customer experience beyond the traditional call centre.
The ‘Autonomous Customer 2015: On hold for Intelligent Customer Service’ study,
covering 5,500 people in 10 countries, looks at the attitudes of consumers =who research and make buying decisions online, and prefer to interact with organisations on their own terms.
The research revealed that consumers in the UAE are among the most tech savvy in the world, regularly using a wide variety of different social media and communications platforms.
According to the research, they are 20 per cent more active on Facebook than the global average. They are 34 per cent more active on MSN and web chat, and 30 per cent more active on WhatsApp. They are also more active on Skype than any other country in the research, with 50 per cent of them using it several times a week.
These tech-savvy consumers now expect businesses to keep up. As a minimum, customers expect to be offered a variety of channels to communicate with organisations (89 per cent). They also want organisations to offer the technology they are most familiar with; 83 per cent say they would post a customer service comment on Facebook, and 78 per cent are interested in using Skype to speak to an agent.
UAE consumers are also keen to see new technology such as interactive voice recordings with smartphone screen visuals (84 per cent) and web chat (83 per cent). There is also strong demand to be able to switch from social media to phone in a continuous conversation with one agent (81 per cent).
Organisations should always offer different channels to meet my needs
91 per cent
89 per cent
88 per cent
87 per cent
86 per cent
84 per cent
82 per cent
79 per cent
69 per cent
58 per cent
This research presents a real opportunity for businesses in the UAE as the research also showed that consumers in the UAE buy more from (89 per cent) and are more loyal (83 per cent) to businesses who can make the customer service process easy.
“Organisations have to align themselves with rapidly changing consumer expectations,” says Wael El Kabbany, Vice President, BT in Middle East and North Africa. “Convenience is now a top priority for consumers, and organisations need to recognise this. For the autonomous customer convenience means flexible, multichannel support whereby customers can communicate with an organisation using the channel which works best for them.”
“The private and public sector in the country is undergoing an immense transformation to map to the aspirations of its citizens, residents, and visitors, in keeping with the priorities envisioned by the leaders. Effective two-way or multiparty engagement between businesses and their stakeholders improves the overall business climate, and can be a huge driver towards improving the overall happiness of people,” said Savio  Tovar, Director for Sales Engineering, Avaya Global Growth Markets. “Customer loyalty is often said to be a thing of the past, but this research identifies a fantastic opportunity for businesses in the UAE to continue striving to win that elusive customer allegiance. Organisations should make sure they are doing enough to make customer support the most seamless and convenient process for their customers.” Tovar ended saying.
In its fifth year, the independent report is produced by Davies Hickman Partners.
A free, downloaded copy of Autonomous Customer 2015: On hold for Intelligent Customer Service is available from:
About the research
This research was commissioned by BT Global Services and Avaya and carried out by Davies Hickman Partners. For the third iteration of the study, a total of over 5,500 consumers were surveyed in Belgium, China, Germany, Indonesia, India, Singapore, Spain, UAE, UK and USA.
About BT
BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of five customer-facing lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit
About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit
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