Avaya Recognized for Video Collaboration Market Growth in SEA by Frost & Sullivan

06 Jan 2014
• Prestigious Frost & Sullivan Growth Leadership Award accorded to Avaya for its accomplishments in the Desktop Video Collaboration Market through excellence in growth strategy and implementation
• Avaya obtained success through an integrated solution approach for voice, video and data, and strong channel and market penetration strategies

Singapore – Avaya, a global provider of enterprise communications systems, software and services today announced it had received the 2013 Frost & Sullivan Southeast Asian Growth Excellence Award in the Video Collaboration Market. The Award highlights Avaya’s accomplishments especially in the rapidly evolving Desktop Video Collaboration Market, and is presented to the company that best demonstrates excellence across two facets – growth strategy and growth implementation. The award recognizes Avaya’s ability to sustain growth in the short and long-term.

A recent Frost & Sullivan Asia Pacific research report revealed that the desktop video collaboration market is a fast growing segment with market awareness and adoption having increased significantly in the last two years. The three key factors contributing to Avaya’s success in the Southeast Asian region are as follows:

Integrated offering that includes voice, video and data
With the acquisition of Radvision, Avaya has accelerated the integration of video collaboration solutions into its core unified communications and network offerings. Advanced and affordable, the value-proposition of Scopia Desktop and Mobile solutions generated significant demand and growth particularly in the mid-market segment. The most recently launched solution in 2013, the Scopia Elite 6000 Series multipoint control unit, further enables real-time video collaboration for businesses of any size, delivering high definition video conferencing requiring less bandwidth, helping to substantially reduce costs.

Channel strategy that resonates with partner ecosystem
Growth strategy is critical for companies entering new markets. Having established a robust partner ecosystem in Southeast Asia, the video collaboration solutions opened new growth opportunities for Avaya’s existing partners. Its channel strategy spoke to cementing a healthy and mutually beneficial relationship with partners, with support reinforced in areas of marketing, pre-sales and customer support. Identification and recruitment of more distributors and value-added resellers in countries like Singapore, Malaysia and Indonesia further grew its ecosystem.

Winning with dedicated customer support and value enhancement
Apart from having great solution offering, a robust customer support network is critical to providing assistance and helping add value. Large number of skilled video collaboration service engineers across key countries in Southeast Asia was deployed to extend services including network assessment, system implementation, upgrade, integration and more, creating customer loyalty and increase perceived product quality. Substantial training and support for local system integrators, including online training, certified engineer training, service web portals also help channel partners streamline their go-to-market approach.

“In a short span of time, Avaya was able to grow its video collaboration market in Southeast Asia, with excellence in growth strategy and implementation. Recognizing the Southeast Asian market’s potential in the growth of video collaboration solutions, Avaya was able to provide advanced features at affordable prices. Matched by its continuous efforts in building the partner ecosystem and provision of robust support for both customers and channel partners, Avaya has proven to be a success in the region.”


Avaya, Scopia, Video collaboration, video conferencing, Southeast Asia, ASEAN, Award

About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.