Airtel and Avaya Announce Global Strategic Partnership for 'Customer Service Excellence'

17 Apr 2012
  • Partnership to leverage Avaya's global scale, multi-vendor management capability and deep contact center application management expertise
  • Will create capacity to manage over 1 billion customer calls per year across the Airtel network
  • Will evolve customer service experience to include video and social media
NEW DELHI, India – Bharti Airtel Limited ("Airtel"), a leading telecommunications services provider with operations in 20 countries across Asia and Africa, and Avaya, a global provider of business communications and collaboration systems and services, today announced the signing of a five-year partnership to enhance Airtel's customer capabilities across its operations. This groundbreaking partnership – under the umbrella of Avaya Communications Outsourcing Solutions - will provide contact center technology and managed services designed to increase the performance, reduce the costs and accelerate the transformation of Airtel’s communications environment.
Dr. Jai Menon, Director of Global Innovation & IT at Bharti Airtel, and Group CIO of Bharti said, "At Bharti Airtel, the customer is at the core of everything we do. We constantly innovate and partner with the best to offer our customers a world-class service experience at every touch point. Our partnership with Avaya is in line with the rapid evolution into the data world, and will provide superior customer service experience and extends from traditional voice based to video and social media interactions. Additionally, Avaya Communications Outsourcing Solutions will enhance our service capabilities, and help us deliver superior customer experiences across our operations." 
Under the terms of the agreement, Avaya will provide a tailored contact center outsourcing environment that includes completely customized application support, billing, reporting and Service Level Agreements with remediation. In addition, Avaya will be transforming Airtel’s environment to the latest contact center technology, which will allow Airtel to provide a consistent, high-quality customer experience across all its markets.
François Lançon, President, APAC, Avaya, said, "Bharti Airtel is a leading integrated telecommunications company and one of India's largest and most respected business groups. Avaya has a long history of supporting Airtel's customer experience focus, and this partnership ensures we can continue to collaborate effectively together for the benefit of the company's customers across multiple geographies. With a custom-built solution for each client, Avaya Communications Outsourcing Solutions can help forward-thinking companies like Airtel to get the most out of their communications infrastructure investments.” 
The agreement demonstrates the success of the long-standing relationship between the two companies. It encompasses a broad suite of Avaya technology and expertise and it will enable Avaya to implement, source, manage and enhance contact center technology operations. By using Avaya for this complete end-to-end solution, Airtel can move from a capital-intensive model to a utility-based model across its network with 'a pay as per usage' agreement.
This announcement further highlights Avaya's commitment to bring The Power of We™ to every Avaya customer, helping businesses to drive faster collaboration, smarter decisions and better business results. The partnership will provide improved performance of Airtel’s contact center environment by leveraging Avaya's preventive, predictive, and proactive, ITIL aligned management platform. Avaya is providing Airtel with custom Service Level Agreements with remediation and complete transparency into the network operations and performance.
About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit
About Bharti Airtel
Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 246 million customers across its operations at the end of February 2012. To know more please visit,
Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Prem Subedi, Media Relations

Bharti Airtel

+91 9810868873


Abhishek Upadhyay, Media Relations


+91 9873020777