Avaya "Technology Cake" Featured on Cake Boss TV Show

26 Jul 2011
  • Fully-functional cake represents Cake Boss' new high-tech business communications and videoconferencing system
  • Buddy Valastro's latest culinary creation enables videoconferences, phone calls
  • Photos of the cake are now available here
BASKING RIDGE, N.J. - Avaya, a global provider of business collaboration and communications systems and services, was featured on the July 25th episode of TLC's hit television show, Cake Boss, starring famed baker and owner of Carlo's Bakery, Buddy Valastro. Avaya's communications technology inspired Buddy's creation of a customized cake showcasing the innovative Avaya solutions that will be used in his Hoboken and Jersey City, NJ baking facilities.
 
The multi-layered cake debuted at Avaya's "Think Big" Event for small and medium enterprises in May, and featured realistic, functioning replicas of Avaya phones, videoconferencing solutions and an IP Office control unit atop a long (and edible) conference table. Buddy combined modeling chocolate, cereal treats, fondant and other baking materials with all of the Avaya communications components required to create what Buddy called his "technology cake." The cake served up voice calls from phones modeled from chocolate and a live videoconference between Buddy and Dr. Alan Baratz, SVP and president of Avaya Global Communications Solutions—before being served up as dessert to event attendees.
 
For photos of Buddy Valastro's "technology cake" for Avaya, visit here.
 
Other Facts:
  • Functioning equipment represented on the cake included Avaya IP Office, Avaya 9508 digital and 9650 IP phones, an Avaya B159 conference phone, and videoconferencing monitors with Avaya one-X Communicator. These and other Avaya solutions—including data, Wi-Fi and wireless phones—will be implemented in Buddy Valastro's business.
  • The cake took two days to create and involved Buddy Valastro's entire Carlo's Bakery team in consultation with Avaya's channel account manager for small and medium enterprises, Jeff Bloom.
  • The Cake Boss episode featuring Avaya aired on Monday, July 25th at 9 pm EST and can be viewed on TLC on demand. 
Quote:
Buddy Valastro, owner of Carlo's Bakery and reality television star:
"This cake represents all of the exciting communications technologies that I'm putting into my business. With our company growing and customer calls rising, I realized we needed a communications solution that can enable us to serve every customer with as much quality as we put into our cakes. I need the most advanced solutions around to keep delivering high-quality service, and Avaya provides this with the right tools to ensure my business operates smoothly, whether we're mobile or at Carlo's Bakery."
 
Tags: Avaya IP Office, Cake Boss, Buddy Valastro, unified communications, small business, SMB, SME, contact center, mid-size business, medium business, communications, technology cake
 
About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
 
Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Jonathan Varman, Media Relations

Avaya

(908) 953-6432

jvarman@avaya.com

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