Avaya Presents 'The Power of We' Branding

15 Jun 2011
Key Takeaways:
  • Today, Avaya formally announced 'Avaya. The Power of We™,' the company's latest corporate branding initiative.
  • As market conditions and communications trends continue to change, the Age of Information is moving toward the Age of Collaboration. 'Avaya. The Power of We' is designed to demonstrate how Avaya's technology and services help pull people together more easily and allow them to access information faster across different devices – all to help make decisions more quickly and boost productivity.
  • The new branding follows the company's long track record of innovation and continued desire to address the business collaboration and communications needs of multi-national enterprises, small and medium sized businesses and government organizations.
BASKING RIDGE, NJ - To further showcase Avaya's focus on next-generation business collaboration and communications, the company today announced its latest corporate branding initiative titled 'Avaya. The Power of We.' Initially previewed at the International Avaya User Group in late May, the new company campaign will highlight the importance of bringing the right people together with the right information in the right context as well as the role of Avaya's technology and services in making it possible. 
"A lot of companies are talking about collaboration, but they're short on specifics," said Kevin Kennedy, CEO, Avaya. "Avaya's vision is very clear: We help our customers bring the right people together with the information and context they need to help deliver business results in real time. Our objective is to give them the best collaboration experience, regardless of the devices, locations, or media they choose."
The new brand builds on Avaya's long-standing heritage of delivering mission-critical unified communications, contact center and voice and data communications solutions and will be supported by an integrated marketing campaign featuring print, broadcast, online and social media. As the company continues to enable businesses to improve their efficiency and allow employees to work together more effectively as a team or with their customers and suppliers, 'Avaya. The Power of We' is a logical evolution for the company's messaging, which not only more accurately describes Avaya's strategic focus, but also addresses changing market conditions and communications trends.
"'Avaya. The Power of We' illustrates Avaya's shift from the Age of Information to today's Age of Collaboration where workers are more mobile and globally distributed and are expected to produce more with less resources at a faster pace," said Dan Murphy, vice president, Global Marketing, Avaya. "Avaya technology integrates people with the information they need to foster a deeper level of collaboration, creativity, idea generation and faster decisions. Simply put, Avaya enables customer to leverage the power of 'we' for their own business."
Additional Resources:
Avaya, unified communications, collaboration, The Power of We, video
About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov/. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Jay Barta, Media Relations