BankMuscat Chooses Avaya Unified Communications to Benefit Customers and Staff

29 Mar 2011
MUSCAT, Oman – One of the GCC's most forward-thinking banks announced today that it has successfully deployed Avaya Aura® to enhance customer service and boost productivity. BankMuscat has more than 1600 staff in its new head office, located in the Airports Heights area of Muscat, and today announced plans to extend its Avaya unified communications to its 120+ branches around the sultanate, creating one of the largest Avaya networks in Oman.
Empowering BankMuscat staff and the branch network to serve customers in a timely, informed and proactive way, Avaya's unified communications solution streamlines the bank's operations by giving employees the tools and information they need to better serve its growing customer base. Using Avaya's SIP (session initiation protocol)-enabled platform and various mobility applications, BankMuscat has reduced the cost of its communications in order to focus on core business – looking after its customers' banking needs.
"Transparent and seamless communication is at the heart of any banking relationship, and working with Avaya gives BankMuscat a platform to better understand our customers' requirements while improving the speed and efficiency of our communications with them. Since we initially deployed an Avaya network, BankMuscat has seen a 30% reduction in communications costs as well as a 15% increase in our operational efficiency," said John Cooper, Deputy GM, IT & Operations, BankMuscat.
Considered Oman's best bank, BankMuscat saw the move to its new corporate headquarters as an incentive to unify and streamline its previous approach to external and staff communication.
"The most forward-thinking banks in the Middle East recognize that effective communications enable them to serve their market and be as agile as possible in introducing new services and opportunities while running a more collaborative and productive operation. BankMuscat has put unified communications at the heart of their business as a way to reach out and listen to customers, and they are seeing measurable benefits from the Avaya solution," said Nidal Abou-Ltaif, Vice President of Emerging Markets, Avaya.
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About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, data solutions, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit
About BankMuscat
With assets worth over US$15 billion, BankMuscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. The Bank has the largest network of 130 branches, 386 ATMs, 131 CDMs and 4500 PoS terminals. BankMuscat holds the rare distinction of being voted the 'Best Bank in Oman' for seven years by The Banker, FT London; nine years in a row by Global Finance and Euromoney. It is the world's first PCMM Level 3 certified bank for benchmark human resources practices. The Bank is the recipient of the prestigious Hewitt recognition as the Middle East's Best Employer 2009 and was declared an Investor in People (IiP) organization in January 2007, becoming the first banking organization in the MENA region to be awarded the global recognition.
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Stacey Torman, Media Relations


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