Avaya and IAUG: Better Together at 2017’s Avaya ENGAGE Event

Victor Bohnert Victor Bohnert is the Executive Director of the International Avaya Users Group. He has nearly 20 years of experience in building and managing customer communities in the tech sector and has led several organizational turnarounds and mergers. Before joining IAUG, he was Executive Director of the International Nortel Networks Users Association, and helped guide three independent groups through the merger that resulted in IAUG.


The idea of collaboration is much more than a term used to describe the latest communication strategy. It describes the interdependencies of individuals or groups of individuals working together to achieve success … it means 1+1=3.

Collaboration is at the core of IAUG’s mission. We bring together our members in order to give them access to the collective knowledge and experience of the WHOLE Avaya ecosystem—customers, partners, and Avaya experts. This gives those that are active in our community a competitive advantage.

More than a mission, this is a strategy that permeates all that we do. To that end, I am excited about the recent alignment between IAUG’s flagship customer event, Avaya ENGAGEsm, and Avaya’s global corporate event strategy. IAUG has been working closely with Avaya over the past several months to increase the value of Avaya ENGAGE, but also extend the relevance of the event beyond just Avaya customers and partners.

Beginning in 2017, Avaya and IAUG will come together to host their first truly joint event. Avaya ENGAGE will still focus on driving value to Avaya customers and partners. But with other Avaya events coming together under the Avaya ENGAGE banner, customers, partners, analysts and other industry experts will have unparalleled access to industry knowledge and expertise—and of course more opportunities to network with each other.

Additionally, the event will be held in February, earlier in the year than past events—making Avaya ENGAGE 2017 not only one of the largest industry events, but one of the year’s first. Product releases and industry projections will help our members get a jump on the year.

This collaboration is more than an event. It signals the deepening relationship between IAUG and Avaya. Still separate organizations, but strategically aligned at all levels to ensure the greatest return.

Collaboration is just the process … Avaya ENGAGE is the outcome.

Related Articles:

Avaya and IAUG: Coming Together for a Better User Group Experience

Marilyn ShuckMarilyn Shuck serves as a Director on the IAUG Board, president of the Puget Sound Avaya Users Group, and as a UC Engineer at the University of Washington.



The combination of the Avaya Technology Forum (ATF) and the International Avaya Users Group (IAUG) flagship event, Avaya ENGAGE, is generating a lot of buzz. As IAUG members, it’s exciting for us because we’ll be there as Avaya is announcing new products and have better access to Avaya. We’re also looking forward to bringing in more technical expertise, session choice, and potential new members to IAUG.

In the past, ATF was held in February or March, and Avaya ENGAGE was in June. By the time we assembled for Avaya ENGAGE, new product lines would have been out for several months. Now, we’ll get to hear the latest announcements. Since we’re partnering with Avaya, we’ll have much more access to them, getting our questions answered, getting trained, and seeing the new products in action.

We’re also able to offer so many more sessions, some with more technical expertise. ATF has historically been a technical conference, and our IAUG attendees will have a choice of breakout sessions that will add a new dimension to the education they’ll already be receiving.

It also makes sense to hold both of these events under one umbrella. There’s some overlap between ATF attendees and Avaya ENGAGE attendees, and in organizations where travel budgets are tight or where the same person is a technical support specialist and a user, you no longer have to choose which event to attend.

Additionally, we’re excited about the possibility of introducing new members to IAUG. Some ATF attendees may not have known about our existence, but now not only will they have the chance to learn more about us but they can network with us. We can continue to share learning opportunities and even bring a whole new quality of technical users to IAUG.

Make no mistake, the foundation of the event has not changed. This is still planned with the Avaya customer in mind. However, it signals our deepening relationship by aligning all customer events.

This is going to be one of those cases where what happens in Las Vegas won’t stay in Vegas. Avaya and IAUG are aligning, and it’s going to provide valuable education and opportunities for customers, IAUG members, partners, and Avaya. The benefits of attending will resonate throughout your organization, so plan to join us in February to learn, network, and return full of ways to make the most of your Avaya implementations. You can learn more at http://engage.iaug.org.