Why the “Jack of All Trades” Will Always be MVP

Many people are familiar with the shapewear brand Spanx, but what many may not know is the inspiring story behind the successful company’s Founder and CEO, Sara Blakely. Blakely turned a $5,000 investment into over one billion in profits, becoming one of history’s most celebrated self-made female billionaires. In fact, in 2014, Forbes listed her as the 93rd most powerful woman in the world.

Blakely’s success and passion to support other women is truly inspiring; however, it’s her humble beginnings that speak loudest to me. In a recent video interview with Business Insider, she explains:

“Growing up, my father would ask my brother and me at the dinner table what we had failed at … he celebrated it. He’d actually be disappointed if I didn’t have something that I’d failed at that week. I can remember saying ‘Dad, dad! I tried out for this and I was horrible,’ and he would actually high five me and say, ‘Congratulations, way to go.’ It reframed my definition of failure. Failure for me became not trying, versus the outcome.”

The Jack of All Trades: A Coveted Asset for the Ever-Changing Enterprise

What I love most about this story is that learning to not just accept but embrace failure is what led to this billionaire’s success. This enabled Blakely to really have a “jack of all trades” mentality—a desire to fearlessly try anything in hopes of achieving her personal and professional goals. This kind of attitude is invaluable today, especially within the enterprise.

I don’t believe enough people in the enterprise perceive failure as a stepping stone; rather, they see it as an end of the road and therefore something to avoid. More people need to start seeing the opportunities afforded by becoming a jack of all trades. Here’s why:

Business is constantly changing: It’s no longer sustainable in business to hire someone who just does one thing. Companies today seek employees who are willing to adapt alongside their company. Organizations want eclectic team members who are open to the idea of starting out in one area of business and ending up in another. The expectation isn’t that an employee will start out in communications and end up in R&D. But that employee may want to learn more about sales or design, and that’s not impossible to conceive (or achieve).

At the end of the day, being able to think outside of your specialty and hone in on other skills will significantly help your organization. “Jack of all trades” employees help organizations become lean, mean machines that can deliver the most positive business outcomes.

Challenge yourself to become your best you: Being exposed to different things challenges you to become a more logical thinker, to see situations from multiple angles, and to identify a solution that is most effective. When you open yourself up to learning different areas of business—even areas you’re not completely comfortable in—it inevitably broadens your thinking and widens your lens. Not only this, but it’s more rewarding to get involved in multiple areas of business. In doing so, you’ll emerge as more of an invaluable team member; and you’ll enjoy the variety at work verses siloing yourself. You’ll find greater satisfaction and purpose in the work you do.

The One Thing You Need to Become a Jack of All Trades

It’s not one person’s idea that transforms a company; it’s a team of people working cohesively together, combining their different experiences and skills, to create a powerful outcome. For example, I may have many ideas, but that doesn’t mean they’re good ideas—they’re simply my ideas. If someone has a better idea, I want to hear it. If someone is skilled at something outside of their job description, I want to see it. The power of the collective is what companies need to succeed.

It may seem daunting to put yourself out there—to share your ideas or learn new skill sets—but you need to in order to personally grow and further business. It’s not difficult to get started; in fact, you only need one thing to become a jack of all trades: curiosity. There are no other rules to follow. There is no particular skill set that you need to focus on building. Similarly, there are no specific ideas you must share; it simply depends on what you want to explore and be a part of.

So, the key to becoming a jack of all trades is to simply offer yourself up. Put your hand in the air. Share an idea you have for improvement. Ask “why?” Send an email to your manager. Ask if you can begin sitting in on calls. These small acts of passion are what management looks for and loves. On the other hand, if you don’t show signs of curiosity, you’ll always be bypassed.

Is the status quo OK for you? If it is, remember that it’s not OK for your employer or your career. Think outside of the box and remember that our failures are really stepping stones to our greatest successes. True and long-lasting failure only comes from never having the courage to try.

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2017 Avaya Customer Innovation Awards Honor Five Companies Leading the Way in Digital Transformation

Every year, Avaya and IAUG recognize a handful of customers who are innovators. These customers are recognized with Customer Innovation Awards. Last year’s award winners included a number of technology firms. This year’s five award winners, recognized on stage at Avaya Engage in Las Vegas, include three customers in the financial services sector, a leading global retailer, and a leader in the film production industry.

Each of these customers is benefiting from the latest Avaya solutions to meet business goals—whether the goals are growth, customer experience, cost management, or risk mitigation.

BECU

BECU, which began life 80 years ago as the Boeing Employee Credit Union, today is the fourth largest credit union in the US, with over $12 billion in assets and over a million credit union members. In 2016, BECU embarked on a digital transformation journey focused on the customer experience. BECU relies on Avaya Elite Multichannel running on an Avaya Pod Fx™ infrastructure.

BECU engineer Rick Webb says, “BECU is rapidly expanding and needed a technology partner that could support that expansion and keep our members happy. The Avaya Elite Multichannel infrastructure does just that, while providing increased flexibility and allowing BECU to better meet the expectations of our more than 1 million members.”

Green Shield Canada (GSC)

Green Shield Canada (GSC) is a one of the leading health and dental benefit carriers in Canada, with over 850 employees across seven locations. Starting last year, GSC is deploying the Avaya Equinox™ Experience and seeing strong results. Competing with larger players in its industry, GSC sees strong collaboration among its workforce as a key ingredient for success.

Jim Mastronardi, GSC Director for Enterprise Infrastructure says, “Green Shield Canada has over 850 employees across seven offices in Canada—from Montreal to Vancouver. We saw an opportunity to explore technology upgrades that would enhance company-wide communications and bring our teams across Canada closer together. With just a single training session, employees have hit the ground running with the Avaya Equinox tools. The video conferencing option has provided a solution to overbooked meeting rooms, and the instant messaging feature is already cutting down on the number of emails being sent.”

Scotiabank

Scotiabank prides itself on “being a technology company providing financial services.” As a long-time Avaya customer—and a beta customer for Avaya Oceana™ and Avaya Oceanalytics™—Scotiabank is on a digital transformation journey to better serve bank customers worldwide. Scotiabank contact centers located in Canada and the Caribbean & Latin America region have benefited from a next-gen centralized architecture leveraging the latest Avaya solutions to better serve customers.

Scotiabank has already developed and deployed Avaya Oceana and Avaya Breeze™ apps, and continues to innovate in an ongoing drive to improve customer service and meet customer needs in a competitive market. The success of Scotiabank’s transformation program has enabled the bank to move with greater agility, improved reliability, and speed to market. This has changed the framework for deployment from months/years to days/weeks while improving the overall ROI/TCO.

The Crossing Studios

The Crossing Studios is one of Vancouver’s largest and fastest growing full-service studios and production facilities for film. The firm caters to companies like Fox, Nickelodeon, Showtime, and Netflix. The Crossing Studios were unhappy with the stability and quality of the disparate systems previously in place across their seven studio locations. In 2016, The Crossing Studios deployed a Powered by Avaya IP Office solution offered by local provider Unity Connected Solutions.

Powered by Avaya IP Office has improved stability, reduced TCO and provided the advanced features that the business needs to serve a very demanding film industry client base, including high scale audio conferencing, extensive web collaboration, and rich multi-vendor HD video conferencing. CTO Mark Herrman says, “We needed something that would support our rapid growth, support our clients, and support our bottom line. Thanks to IP Office and the hosted cloud model, we’re able to keep pace with dynamic, fast-moving film productions, staying as flexible as our clients need us to be.” Estimated savings are in the six figures for the first year alone.

Walgreens

Walgreens is using custom Avaya Snap-ins to bring centralized contact center reporting capabilities to local branch sites, for compliance purposes and to help improve the overall customer experience. Avaya Professional Services were instrumental with the deployment, which relies on an Avaya Pod Fx infrastructure.

These companies are each leaders in their respective industries. As part of their digital transformation journeys, they recognize that when it comes to selecting a trusted technology advisor, “experience is everything.” #ExperienceAvaya.

APTs Part 4: How Do You Detect an Advanced Persistent Threat in Your Network?

Here in part four of my APT series, we’re looking at how to detect Advanced Persistent Threats in your network. The key is to know what to look for and how to spot it.

Look for patterns of behavior that are unusual from a historical standpoint. Some things to look for are unusual patterns of session activity. Port scanning and the use of discovery methods should be monitored as well. Look for unusual TCP connections, particularly lateral or outbound encrypted connections.

Remember that there is a theory to all types of intrusion. An attacker needs to compromise the perimeter. Unless the attacker is very lucky, they will not be where they need or want to be. This means that a series of lateral and northbound moves will be required to establish a foothold. In order for any information to leave your organization there has to be an outbound exfiltration channel. This is another area where APTs have to diverge from the normal behavior of a user.

Here’s what to look for:

  • Logon Activity:

    Logons to new or unusual systems can be a flag. New or unusual session types are also a flag to watch for, particularly outbound encrypted sessions or unusual time of day or location. Watch for jumps in activity or velocity.

  • Program execution:

    Look for new or unusual program executions at unusual times of the day or from unusual locations. Execution of the program from a privileged account status rather than a normal user account should also be alarming.

  • File access:

    Look for unusually high volume access to file servers or unusual file access patterns. Also be sure to monitor cloud-based sharing uploads as these are a very good way to hide in the flurry of other activity.

  • Network activity:

    New IP addresses or secondary addresses can be a flag. Unusual DNS queries should be looked into, particularly those with a bad or no reputation. Look for the correlation between the above points and new or unusual network connection activity. Many C2 channels are established in this fashion.

  • Database access:

    Most users do not have access to the database directly. But also look for manipulated applications calls doing sensitive table access, modifications or deletions. Be sure to lock down the database environment by disabling many of the added options that most modern databases provide. An application proxy service should be implemented to prevent direct access in a general fashion.

     

    The goal is to arrive at a risk score based on the aggregate of the above. This involves the session serialization of hosts as they access resources. The problem with us as humans is this: if we’re barraged with tons of data and forced to do the picking out of significant data, we are woefully inefficient. First of all, we have a propensity for missing certain data sets. How often have you heard the saying, “Another set of eyes”? Never manually analyze data alone, always have another set of eyes go over it.

     

    At Avaya we’ve developed a shortest path bridging networking fabric we refer to as SDN Fx™ Architecture that is based on three basic self-complimentary security principles:

    • Hyper-segmentation: This is a new term that we’ve coined to indicate the primary deltas of this new approach to traditional network micro-segmentation. First, hyper-segments are extremely dynamic and lend themselves well to automation and dynamic service chaining, as is often required with software-defined networks. Second, they are not based on IP routing and therefore do not require traditional route policies or access control lists to constrict access to the micro-segment. These two traits create a service that is well suited for security automation.
    • Stealth: Due to the fact that SDN Fx is not based on IP, it is dark from an IP discovery perspective. Many of the topological aspects to the network, which are of key importance to APTs, simply cannot be discovered by traditional port scanning and discovery techniques. So the hyper-segment holds the user or intruder in a narrow and dark community that has little or no communications capability with the outside world, except through well-defined security analytic inspection points.
    • Elasticity: Because we are not dependent on IP routing to establish service paths, we can extend or retract certain secure hyper-segments based on authentication and proper authorization. Just as easily however, SDN FX can retract a hyper-segment, perhaps based on an alert from security analytics that something is amiss with the suspect system. There may even be the desire to redirect them into Honey pot environments where a whole network can be replicated in SDN Fx for little or no cost from a networking perspective.

In the End

Hardly a day goes by without hearing about a data breach somewhere in the world. To combat these breaches, it’s imperative to understand how APTs work and how you can detect them. Remember—prevention is ideal, but detection is a must!

With this blog series, I hope I’ve helped you see how to limit the impact of APTs on your enterprise. If you missed a blog post, here’s the whole series:

APTs Part 1: Protection Against Advanced Persistent Threats to Your Data

APTs Part 2: How the Advanced Persistent Threat Works

APTs Part 3: Prevention is Ideal, But Detection is a Must

APTs Part 4: How Do You Detect an Advanced Persistent Threat in Your Network?

Avaya and Axis Communications: Securing Video Surveillance Solutions

What do video surveillance cameras, badge readers, video conferencing endpoints and IP phones have in common? They all utilize the IP network infrastructure.

Technologies that have been traditionally segregated are converging on a common secure fabric infrastructure. A good example of this is in the physical security and video surveillance space. Traditionally video surveillance solutions were analog and ran over physically segregated networks with no integration to a company’s corporate IP network and communication systems. Today’s video surveillance solutions are vastly different. Most cameras are now IP based, with video surveillance traffic running over a converged IP network alongside other corporate applications such as unified communications, video conferencing, and traditional data networking. Additionally, newer surveillance cameras are SIP enabled, thus enabling them to integrate into the corporate communication systems.

This week at Avaya Engage 2017 in Las Vegas, Avaya, in conjunction with Axis Communications, is highlighting the innovation that has integrated physical security and IP communications. Avaya and Axis Communications are showcasing two unique capabilities:

  • Smart Security:

    The integration between Axis Communications intrusion and visitor access control offerings and Avaya Engagement solutions enable business to integrate physical security with their business processes. For example, if a visitor arrives at a location and presses the button on the Axis door station, the Avaya UC solution leverages call routing intelligence to place the call to the appropriate staff. The staff member then has the option to remotely open the door or talk to the visitor before deciding whether to let them in. To learn more, visit https://www.devconnectmarketplace.com/axis-communications

  • Automated Security:

    Avaya’s Automatic Elasticity capability offers automated network attach for Axis surveillance cameras to Avaya’s secure Fabric. The large Distributed Denial of Service (DDoS) attack on Dyn last October, which temporarily brought down Twitter, Spotify and other sites, put the spotlight on cybersecurity in surveillance. While attacks are not new (I blogged about this topic previously in Who’s Securing Your Security Solution?), the significance of the Dyn attack clearly illustrates the potential threat that Internet of Things devices pose, if not connected securely.

    Avaya’s Automatic Elasticity capability allows for fast, secure onboarding of Axis video surveillance cameras. This capability automatically and securely provisions the virtual network and Quality of Service parameters for network endpoints such as video surveillance cameras. Once the endpoint device is removed from the network, Avaya’s secure Automatic Elasticity solution removes the virtual network, thus eliminating vulnerable backdoor entry points into the network. To learn more, read the Scalable, Always-on Video Surveillance with Avaya Fabric Connect and the Avaya Securing the Everywhere Perimeter fact sheets.

If you’re at Avaya Engage, stop by the Axis booth #304 to see our solutions in action.