Say Hello to Zang

For months, the Avaya and Esna teams have been hard at work on a revolutionary solution we believe will shape the future of communications in the new digital business era. Last week, the solution, and the new company behind it, were officially unveiled onstage at Enterprise Connect. Say hello to Zang.

We’re incredibly proud of Zang, and are big believers in its potential. Here’s why.

Apps, APIs and SDKs have fundamentally changed the way we connect with one another. Smaller startups have launched freemium, single-feature applications that are gaining traction in the market. And increasingly, we’re meeting small- and midsize customers who are mobile-first and cloud-only.

Zang is our answer to the needs and communication trends we’re seeing in the market.

Zang is the first all-in-one, 100 percent cloud-based communications platform and communication applications-as-a-service. The robust platform gives developers APIs and tools to easily build standalone communication applications, or embed parts of Zang into other apps, online services and workflows.

Zang is virtual, so it’s accessible anywhere, on any device. We also offer a range of ready-to-use applications on a pay-as-you-go subscription basis.

Giving companies the flexibility to build exactly what they need is incredibly powerful.

Imagine a midsize startup and the sheer number of distinct communication and collaboration tools it uses on a daily basis—Gmail for email, Google Docs for document collaboration, Slack for group chat, Salesforce for CRM, Skype for video calls, Zendesk for customer service and smartphones for business communications. Individual teams inside the company may adopt their own subset of tools—Zoho, Hipchat, Google Hangouts, etc.

A lot of important context gets locked up inside each platform, and isn’t shared as employees switch back and forth, all day long, communicating with customers and one another. If you want to embed Slack inside Salesforce, or embed Skype inside Salesforce, it’s hard. These applications are largely single-featured, and aren’t built with easy interoperability at their core.

Zang is different—our platform is more like a set of building blocks. We give companies exactly the configuration they need: either an already-built model, or the pieces needed to add voice, IM, conferencing, video, IVR, or a range of other capabilities to the software they’re already working with. And you don’t have to be a developer or have deep technical expertise to use Zang.

Embedding Zang communication capabilities inside an app takes hours and days, rather than weeks or months like our competitors. Stay tuned, as this is just the beginning of what Zang can do. To learn more and sign up for our First Look Program, please visit Zang.io.