How Switching to Proactive Customer Service Could Save You More Than $500,000
This first week of October is recognized as Customer Service Week. I’ve previously written about how delivering excellent customer service is in our DNA here at Avaya, and the long list of CSAT awards we’ve received is evidence of that focus. Today, I’m introducing a series of blogs and videos about how Avaya delivers impressive value within our Support Agreement through our tooling for connectivity, alarm management and diagnostics.
Over the last four years, the support industry has changed, and so has Avaya Support. As this infographic shows, Avaya has not only been keeping up, but taking a leadership role in shifting to a self-service and proactive approach.
Gone are the days of staffing dozens or hundreds of human engineers to stare at big screens within a network operations center. Today, automated tools monitor for inbound events and take corrective action without the need for all those people. With these tools and Avaya Support’s unrelenting drive to use the KCS initiative to never solve the same problem twice, Avaya has reduced our time to resolution and improved customer satisfaction.
We know that when our customers leverage the full value of their Avaya Support coverage, they avoid more outages, have faster issue resolution and are overall happier with their Avaya solution.
That is why I’ve been so focused on educating our customers and partners about what our tools can do and the resulting value they create. Once the parties involved understand that value, the account teams can work with the partner to get those tools implemented, including registration and onboarding via our Global Registration Tool (GRT).
These capabilities help Avaya shift out of reactive support and into a higher-value-add mode of proactive support.
- Reactive Support is the term we use to refer to traditional maintenance support. It’s where both parties wait until the solution has a problem, and then the customer contacts Support looking for assistance. The focus at that point is on restoring service and taking action on the root cause of the problem.
- Preventive Support is the term we use to refer to taking steps to implement known best practices for your solution. Examples of this would be installing the latest and greatest patches and service packs and ensuring you have adequate uninterruptible power supply systems in case of an outage.
- Proactive Support is about identifying serious issues when they are still just symptoms of the actual problem and resolving those symptoms before they snowball into an impacting outage. It also includes taking steps to regularly optimize your solution, improving performance to not only run more effectively but also prevent system outages.
Above all else, we are building tools and processes to help our customers avoid costly outages. According to the Aberdeen Group, across small, medium and large companies, the average outage costs $2,728 per minute. When you combine that with our internal metrics that show the average outage lasts 3.5 hours, the average outage can cost a customer $572,859!
Avaya Client Services (ACS) knows that we can assist our customers in preventing these outages. Internal analysis shows that 71 percent of all customer outages could have been prevented.
Joey Fister has been writing a great set of blogs about how to avoid these common causes of outages. Beyond preventive steps, Avaya Support has tools that take support to the next, proactive level. For example, customers that utilize our alarm management, EXPERT SystemsSM, are 73 percent more likely to avoid an outage.
Stay tuned for the rest of this series, where I’ll speak to how you can get value out of remote connectivity via SAL, alarm monitoring via EXPERT SystemsSM, and the SLA Mon Server that provides endpoint diagnostics and networking monitoring. I’ll also be covering these through a series on YouTube.
Watch the first below: