Avaya’s Partnership with Google Cloud Services is “the Buzz of the Technology Industry”

Hot on the heels of the latest Avaya Technology Forum (check out some exciting ATF takeaways from Mark Fletcher here), Avaya is again demonstrating its role as an industry leader with a strong showing at Enterprise Connect 2015.

On the show floor, there were the usual trends in play based around customer engagement, customer relationship management, networking, video and mobility, as a multitude of vendors vied for a finite amount of attention and coverage.

For many, it was more about multiple approaches to the same lofty goal: unifying technologies. Still, it’s tough playing catch-up to a leader with the tools, know-how and vision that Avaya has as part of its DNA.

Avaya is bringing it all together, and it’s doing it now.

The method for this innovation is certainly getting industry attention.

“The Next Time You Call Customer Service, You May get an Answer from a Chromebook”

Research firm Frost and Sullivan reports that the market for cloud-based contact centers is outpacing onsite systems by almost a 2-to-1 ratio.

“The cloud model has seen unprecedented demand and growth in the contact center market over the past few years,” analysts write. “The hosted/cloud model is not just a viable, but, increasingly, a preferred model to deploy contact center technology … It enables greater flexibility, scalability and business agility for contact centers, while saving significant costs over the long term.”

No Jitter’s Eric Krapf agrees: “Our track on contact centers/customer engagement has seen steady growth in the last few years–not surprising, since this has always been the area where the cutting-edge trends tend to come to fruition first … The technology here is incredibly exciting.”

How exciting?

“The Avaya and Google collaboration may be the buzz of the technology industry ever since Enterprise Connect 2015,” writes TechNewsToday’s Ulrigh Bachman.

It’s warranted buzz, as industry trends bear out.

“Brands are taking their contact center operations to the cloud at a rapid clip for good reasons, namely flexibility and simple service subscription models,” writes TopTechNews’ Jennifer LeClaire. “Avaya is working to help midmarket companies make the cloud transition.”

What’s making this possible is Customer Engagement OnAvayaTM Powered by Google Cloud Platform. At only $140 a month per user, the WebRTC-powered technology is fast, efficient and affordable.

“The next time you call customer service, you may get an answer from a Chromebook,” writes Stephen Lawson for PCWorld. “The days of vast in-house contact centers may be numbered.”

Google’s Web-centric Chromebook laptops are emerging as a viable enterprise alternative to Windows-based computers.

When much of what the average person does with computers tends to be centered around the browser (instead of processor-intensive tasks such as video editing, for example), there’s no need to invest in overpowered hardware. It’s the perfect platform for a Web-based solution.

“[C]ompanies don’t have to roll out updates to computers in the field. Agents should be able to start up the device, log in and start working,” writes Lawson.

Customer Engagement OnAvaya Powered by Google Cloud Platform

“A Rapid and Cost-Efficient Contact Center Implementation”

“[This is a] a low-cost solution that allows customer service agents to work from anywhere in the browser,” writes Infotech Lead’s Shilpa Khatri. “Users have an option to provision a Chrome device and a headset for rapid and cost-efficient contact center implementation.”

With no VPN to connect to, and no RSA key fobs to keep track of, Customer Engagement OnAvayaTM Powered by Google Cloud Platform is easier to manage than competing cloud contact center solutions.

“By creating a seamless omni-channel experience for agents, more customers find resolution, quickly, while avoiding the frustration of explaining their issue repeatedly,” writes Call Center Solutions’ Maurice Nagle. “The solution is easily scaled for peak seasons, and if a representative has an issue and needs to quickly confer with a supervisor, they can easily do so with the help of a Google Chrome device via a WebRTC-enabled interface and headset.”

“Google partners [should] seriously consider this because they would now be able to enhance [their] competitiveness [with] lower cost and flexible communication methods, and higher productivity,” writes TechNewsToday.

Call Center Solutions’ Maurice Nagle agrees: “It is clear the notion of the customer experience has shifted enterprise focus, as we all know it is cheaper to keep a customer than bring in a new one. It’s integral to provide each customer with contextual, seamless and all-around positive interactions. It’s no coincidence many are migrating to cloud solutions to do it.”

Learn More

For more information on what could be your fast track to comprehensive customer engagement capabilities, check out Customer Engagement OnAvayaTM Powered by Google Cloud Platform.

You’ll be well on your way to increased customer satisfaction with an easy deployment, fast scalability, and worry-free customer engagement – and that sounds pretty buzz-worthy, doesn’t it?

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Avaya Aura® Platform—The Original Pragmatic Hybrid Cloud

In a recent InfoWorld post David Linthicum wrote of “an organic movement driven by rank-and-file enterprise IT people who simply want to solve their issues using the best technology and approach.” Linthicum called this the “pragmatic hybrid cloud.” Reading this from the perspective of someone with decades of experience in the enterprise communications market, my immediate reactions was, “Aha, he’s talking about the Avaya Aura® Platform.” He isn’t, but here I’ll explain why this thought struck me.

Linthicum writes, “What this movement has discovered is that you can combine the public cloud and modernize some of your legacy systems to be more cloudlike.” That is exactly what Avaya customers have been achieving in an evolutionary process spanning almost two decades. Long before the term cloud came into vogue, Avaya customers have been able to gain the benefits of the cloud paradigm while avoiding the need to comprehensively lift workloads to a public cloud provider and the need to wholesale forklift and abandon existing investments.

Today, many Avaya customers—including a large swath of the globe’s most notable organizations in industries ranging from financial services, to healthcare, to government, and many small and medium businesses—process their mission-critical workloads using a combination of premise-based solutions and both public and private cloud-served applications. It is a “pragmatic hybrid” approach that since the mid-2000s has provided these Avaya customers with unparalleled reliability, cost savings, and business agility.

The Avaya Aura Platform is the reason why. Avaya Aura had its genesis in a time tested methodology for allowing geographically distributed organizations to link islands of resources to gain economies of scale. Back in the day, to create either a contact center that followed the sun or a single enterprise communications solution that served the needs of a worldwide workface, expensive dedicated circuits were required. As IP Telephony evolved, companies began to use packet-switched technologies to more cost-effectively link together distant resources into single holistic systems. Rather than centralized in isolated locations, communications applications could now be seamlessly and cost-effectively shared across distances. This made new ways to organize communication assets and the work that depended upon those resources possible.

Avaya’s great insight was to take advantage of the session initiation protocol (SIP). Over time Avaya’s customers have “pragmatically” converted the networking connections of their existing standalone investments to create fabrics of SIP internetworked appliances. The Avaya Aura® Session Manager lets companies treat their owned assets as part of a private cloud and combine those resources with public cloud capabilities both from Avaya and from a growing ecosystem of additional providers. It is a strategy that has resulted in significant cost savings while unleashing new innovation.

Today the Avaya Aura Platform has moved far beyond simply a “pragmatic hybrid” for sharing resources. It has become a strategic tool for many organizations. It gives companies a flexibility and agility to adapt and reconfigure at the speed of business. Avaya Aura has also opened the doors to both internal Avaya inventions and new external development.

Avaya Breeze™ Platform is but the latest application development platform that takes advantage of Avaya Aura. Avaya, Avaya’s customers, and an industry of third-party companies are leveraging Breeze with their own creativity for solving business problems. Breeze allows the creation of unique ways to leverage the inherent capabilities of Avaya products in combination with cloud and third-party capabilities. Whether those assets reside in a private data center, on premises-based servers, or in public clouds, because of the Avaya Aura Platform, the only barriers to progress are the limits of human ingenuity.

Linthicum concluded that, the “pragmatic approach is very sensible. It makes the most of what you have, reducing the need for new resources and letting you transition to the cloud at a pace you can handle, both in terms of cost and time.” Your Path, Your Pace, Your Choice, where have I heard that before? Avaya circa 2004 maybe? Nice to see the industry finally following Avaya’s lead.

 

Smarter Cloud Networking is Here, and it Starts with Avaya

The rise of digital transformation, along with growing application and data center needs, has placed more security demands on enterprise networks than ever. So much so that half of CEOs believe their industry is going to become “substantially or unrecognizably transformed by digital.”

These dynamic changes are significant for IT managers, as they are responsible for expertly managing today’s increasingly complex networks. IT resources are entrusted with one critical job: find a way to securely and reliably deploy wired and wireless networks with complete control and visibility—anytime, anywhere.

This of course isn’t as easy as it sounds, especially for companies that lack the necessary IT resources or budget. In fact, “budget and resource constraints” was listed as one of eight top challenges cited by IT professionals in a global survey last year. The average company spent $400,000 on networking equipment in 2014—a number that increased by nearly 20% in 2015.

Here’s the good news: cloud managed networking has emerged as an affordable and efficient network management alternative for many companies. There are a large number of advantages to leveraging a managed cloud solution. First, the technology is easier to operate than an on-premises platform, accelerating time to deployment. The technology also requires virtually no in-house maintenance, which frees up internal teams to handle other high-priority tasks while drastically lowering the risk of manual, error-prone, on-premises deployment work. Perhaps best of all, managed cloud solutions enable businesses to optimize their expenses and reduce costs.

For IT managers, cloud networking translates into reduced day-to-day maintenance tasks (i.e., software upgrades, patches) and improved operational agility—all at a fraction of the cost of traditional solutions. Businesses understand these benefits; in fact, it’s expected that by 2020, 90% of IT industry growth will be fueled by third-party managed technologies.

There’s only one problem: cloud solutions of the past will never effectively meet today’s next-generation networking needs. Businesses require a managed cloud solution that explicitly addresses today’s core IT issues of reliability and security; a solution that enables them to not just survive, but thrive in today’s smart, digital world. That’s exactly why Avaya is announcing its all-new Cloud Networking Platform Solution.

Our advanced solution for large enterprises and medium-sized businesses is inherently built to address security and reliability head on, with a strong underlying focus on simplicity and ease of use. Here’s how businesses will uniquely benefit:

  • Deploy wired and wireless networks with minimal resources:

    Users can seamlessly centralize network management, visibility and control without the complexity of controller appliances or overlay management software. That means hardware (like switches and access points) that are installed on premises can be easily configured and managed in the cloud.

  • Add, change or modify network services on the fly

    : The agile nature of our solution allows IT managers to easily add, change or modify their network services via an easy-to-use dashboard, enabling them to meet their business needs as they inevitably grow and change. For example, zero-touch activation enables managers to automate software upgrades, patches and licenses in order to relieve maintenance burdens. The solution also boasts built-in guest and BYOD on-boarding.

  • Guarantee data isolation among cloud tenants with true multi-tenancy:

    This key security component of our solution guarantees that user traffic will always remain on your firewall-protected LAN. This way, cloud connectivity is only required for out of band management functionality. Meanwhile, standards-based encryption prevents visibility of communications between a customer site and the cloud.

  • Guarantee service availability with data center redundancy and data replication:

    Avaya’s solution helps ensure wireless access points act autonomously, even when the cloud connection is lost. Furthermore, the technology enables high availability by always processing traffic locally and providing security directly at the network edge in each access point.

As companies face insurmountable pressure to reduce IT resources and budgets, it’s clear that the market needs a smarter networking solution. Our new Cloud Networking Platform Solution allows businesses to enjoy the native benefits of the cloud that they have come to know and love, with the critical level of networking reliability and security they has been lacking—until now.

Learn more at our webinar “Debunking the Myths of Cloud Management” on October 26 at 10 am PST. Sign up now.

Service while you wait – eGain innovates to turn hold to gold

My first exposure to self-service IVR application development was back in the early 1990s. Over the years, I’ve participated in the evolution from simple menu-based interfaces (“Press 1 for sales, 2 for service…”), to full-blown natural-language interactions driven by intelligent, automated back-end capabilities (“Open the pod bay doors, Hal…”).

It’s still not perfect, and I find myself having to opt out and wait for a human agent more often than I care to. In fact, a study by Marchex released earlier this year estimated that I and my fellow Americans will be on hold in 2016 for more than 900 million hours. That’s a lot of wasted time.

So what do I end up doing? Mostly checking Facebook, responding to emails, and playing solitaire on my phone. Seems like my smartphone isn’t being used very smartly, and it’s certainly not making me happy when I’m sitting on hold and waiting for an available agent.

Since the launch of the Avaya Breeze™ Platform, we have been advocating the value of the Breeze platform to solve problems. Give us a use case (problem) and with Breeze, an innovative, scalable, secure solution can be developed in days to weeks. On hold time appears to be a major use case in need of an innovative solution.

In January, Forrester reported that 73% of customers say that valuing their time is the most important thing that companies can do to provide them with good customer service. So why make them waste time on hold (even if they are keeping up with their Instagram and Pintrest feeds) instead of actually helping them during that transition time from self-service to agent-assisted?

This is why I think eGain Corporation, one of our 2016 DevConnect Innovation Award winners, is onto something really big.

By creating the eGain Knowledge Snap-in for Avaya Breeze, Avaya customers can improve the overall experience and satisfaction of their own customers by making relevant information quickly available in a self-directed manner. In other words, eGain has innovated on Avaya a solution to the on hold problem.

How? By recognizing that an IVR user is calling with a smartphone, the Breeze-based workflow will work with eGain’s cloud-based knowledge base whenever the caller is queued between an IVR interaction and a contact center agent, presenting relevant content to the caller’s smartphone via SMS, based on the context of the information already collected via the IVR interactions, and allowing the user to self-select additional materials that are more visual in nature (such as basic repair-and-troubleshooting instructions, documents, or even video clips).

As a result, users can more often find their own answers before the agent becomes available. At a minimum, the customer will likely be better informed when talking to the agent, creating the opportunity for a shorter call overall.

Smartphone users have lots of ways to keep themselves busy while on hold. And while there is a certain enjoyable aspect to completing another level in whatever newest game you’ve loaded, nothing beats actually being productive when you have an issue you’re trying to solve. eGain’s Knowledge Snap-in and Avaya Breeze don’t just let end users mine for virtual coins in their spare time, they actually help turn those on-hold moments to gold for everyone.