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How Ahead of the Curve is Your Network Provider?

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Think about your smart device. Think of all of the apps and all of the tasks you can do on it. Now think about how a company would communicate fifteen years ago.

It’s amazing to consider the differences in an employee’s work life not too long ago. You were tethered to a desk phone to take your calls, and in the early 2000s  the hottest new option incorporated into Apple iBooks (iBooks!) was a slot for a new thing called WiFi that had yet to explode and become a free service you could find anywhere including your neighborhood coffee shop and restaurant.

Nowadays? Communications is changing rapidly. In the era of the global business world, you’re taking a video conference call from your hotel and responding to emails while you’re in line at the grocery store. The way we consume our communications is evolving faster and faster with each new app and portable device. In this Unified Communications day and age, you have the ability to be incredibly agile because of all of the options IT can now provide.

How agile is your IT though? While IT leaders have spent billions on tech that improves flexibility within computing and application tiers, they often falter when it comes to simplifying existing communication and networking tiers. Today’s network lacks in agility, and more  often than not, it is older and costing you. In 2013, the ZK Network Purchasing study revealed that 83 percent of IT budgets are used to maintain existing networks, nearly an 11 percent increase in five years. And they don’t necessarily play well with today’s hottest solutions, slowing employees and your business down.

It’s hard to simply replace an existing legacy network though. As complex as old technology may be, a company may not be in the market to completely overhaul their hardware. A recent white paper by ZK Research points to Avaya as being aware of this change in the needs of a company. Instead of looking to sell a product to replace network infrastructure, Avaya sells  solutions to help streamline legacy networks so they can be tapped to take full advantage of the wide range of unified communications options available. For every one hardware endpoint sold, Avaya sells five to eight of their software solutions — tapping into a market that few IT leaders have invested in.

Avaya’s transformation, including  its restructured approach to selling networking solutions, has positioned the company to put it ahead of the curve with market transitions. Research shows that Avaya’s midmarket revenue could potentially double due to an estimated increase in deal size paired with even a small market share gain. Other standout predictions suggest immense promise in Asia and overall growth.

Now think about your smart device again. Think about the fifteen years before and those chunky cell phones that couldn’t sync to your desk phone. How WiFi wasn’t there to connect you to the rest of the world that was beyond your cubicle and high-speed internet was something that was bits instead of megabits. Now think about fifteen years into the future. Because Avaya already is.

Asher Powell writes and draws for Avaya by day and is a connoisseur of fine pop culture by night. more

1 comments
MattYoung1
MattYoung1

Great piece, Ash. I've had a few conversations with friends about what things would be like if there was a totally "green field" opportunity to build a city without having to use any vestigial network technology or old physical materials. It would be so cutting-edge, but we have all of these elements of old infrastructures acting as bottlenecks.


I imagine Dubai as being the closest to something like that.