Live Help Tech: Less Obstacles; Better Continuity

Customer service strategists are confronted with a digital dilemma.

While consumers consistently demand more personalized support experiences, they also prefer to minimize their interactions with service representatives in hopes of getting answers fast. This means that brands must optimize their live help technology strategies to deliver support that satisfies customers’ need for speed while accommodating heightened expectations for tailored service and effective call resolution.

Business leaders have their work cut out for them, but how do customers feel about the brand experiences they have on a regular basis?

According to a recent article from The Qatar Peninsula, things could be a lot better in the eyes of many consumers.

Customers dissatisfied across industries

Throughout the capital city of Doha, customer satisfaction is at a low as service representatives struggle to keep up by patrons constantly raising the bar of expectations in a range of industries.

In the sectors of health care, hospitality and financial services, consumers are unhappy with the quality of customer service.

The source pointed to a lack of personal attention and general unfriendliness as the two most commonly cited problems.

Reps across fields are encountering roadblocks as they attempt to consolidate knowledge bases and search for a way to quickly access relevant customer information without unreasonably lengthening interactions, while a lack of call center training has many staff members unprepared to get the most out of customer service tools.

“Customer service expectations are higher than ever before, and people no longer have the time, patience or desire to have in-person interaction to get support,” a senior public relations professional told the news source. “Customers expect us to have everything on our fingertips, which is impossible. But we always do our best to serve them. They shout at us, but we can’t say a word against them. If a complaint is made against us, the company always takes the customer’s side.”

Mobile adds another layer of frustration

Today’s consumers expect flawless service in stores and e-commerce support not only when they shop online: Mobile shopping has exploded in the past months, representing the next frontier of customer service technology that brands will have to master in order to remain competitive.

Related article: Online Retailers Strive to Overcome Integration Challenges

Billing World profiled the rise of mobile commerce and the pressure brands are feeling to step up and deliver quality support for what will continue to be a critical platform for years to come.

The source pointed to a survey conducted by Contact Solutions which found that customers have expressed dissatisfaction in mobile support in particular, suggesting that brands will have to emphasize the use of live support software in this area.

“The data in this survey doesn’t lie – consumers are fundamentally unhappy with the state of customer service, especially when it comes to their mobile service interactions,” Contact Solutions CEO Michael Boustridge said, according to the news source. “The first line of defense against customer complaints is your contact center, and to start meeting the needs of customers, companies must develop a strategy that effectively meets the needs of consumers while also providing them with a positive, interactive engagement with the brand.”

The survey revealed two primary concerns shared by mobile users regarding their user experience.

First, consumers are not confident that their problems can actually be solved on the go – too many have encountered obstacles that require them to pursue more traditional routes of support. Second, many mobile channels reportedly lacked continuity, preventing consumers from switching their method of communication on the fly.

Customer service technology must facilitate a seamlessly integrated experience if a brand is to capture and keep an audience.

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This article originally appeared on the LiveLOOK blog, and is reprinted with permission.

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Get out of the Queue: Drive Your CX with Attribute Matching

At this point, nearly every company is working overtime to realign around two simple words: customer experience (CX). So much so that nearly 90% of companies now compete solely on CX—a drastic increase from 36 % in 2010—and 50 % of consumer product investments are expected to be redirected to CX innovations—like attribute matching—by the end of this year.

But what exactly does the CX consist of, especially in today’s new world of digital business innovation? This next-generation CX is supported by several advanced technologies—big data analytics, omnichannel, automation—however, these investments are all aimed at driving one thing: contextualization.

The rise of contextualized service—the ability for companies to not only gain insightful information about their customers but also deliver information in a way that is relevant and meaningful to customers based on individual circumstances to improve their experience—has evolved the CX to a point where it looks virtually nothing like it did as recently as 10 years ago. Whereas consumers once primarily focused on the act of purchasing, driven by such things as product quality and price, they now focus on the richness of brand relationships, driven by the personal value that companies deliver throughout the customer journey. Just consider that 70% of buying experiences are now based on how customers feel they are being treated. This is the key factor that sets apart market leaders like Amazon, Trader Joe’s, and Apple from the competition.

According to Accenture, there is an estimated $6 trillion in global revenue up for grabs due to dissatisfied customers constantly switching providers. The ability for companies to offer contextualized service is vital for operating at the speed of the consumer and capturing more of this market share. There’s just one thing preventing companies from seizing this limitless potential: the traditional call queue.

Every customer is familiar with the call queue. This is the place where statements like, “Your call is important to us. Please continue to hold,” and “Let me transfer you to a specialized team who can help you with that” perpetually live. It’s where exhaustive efforts to route customers to the correct service rep become lost, or where consumers must repeat the same information to multiple agents across different teams. It’s the greatest barrier preventing companies from being more dynamically connected to their consumers, and one of the greatest reasons why customers reduce their commitment to a brand.

Driving Contextualization with Attribute Matching

In a world where customers demand a profound level of connection and transparency, organizations can no longer support a contact center environment in which calls are distributed among agents who are organized by function (i.e., sales, service, support). In today’s smart, digital world, companies must transform the traditional call center into an integrated, digital communications hub. This means moving away from a siloed, metric-driven queue and instead working to put customers in touch with the best organizational resource depending on their exact need or circumstance as immediately as possible. The most effective way to achieve this is to migrate from archaic infrastructure towards an integrated, agile, next-generation platform built on open communications architecture.

Open communications architecture allows organizations to seamlessly collect, track and share contextual data across various teams, processes, and customer touch points. This integrated environment supports a real-time data repository from which businesses can pull from to route customers based on needs beyond traditional characteristics (like language preference). Rather, the technology allows companies to build customized learning algorithms that drive anticipatory engagement, enabling them to match customers based on next-level variables like personality, emotion and relatability.

Imagine, for example, a hotel routing a customer directly to an IT staffer after seeing that the person tweeted about a poor in-room Wi-Fi connection. Imagine a bank being able to route a customer to a money management expert after seeing that the last five questions asked via live chat were about account spending. Imagine an athletic apparel company matching a customer with an agent who is an avid runner after noticing that the individual recently signed up for a 5K.

The future of the CX means creating and continually building a contextualized view of customers throughout their entire brand journey. It means going beyond customer service to establish unparalleled, organization-wide relationships. It means transforming peoples’ lives, verses simply answering questions. This is what companies must work to align themselves with. The good news is that technology has evolved to a point where they can now easily, effectively and cost-efficiently do so.

Interested in learning more or getting beyond the queue to Redefine Your Customer and Employee Experiences? Contact us. We’d love to hear from you.

Three Attributes that Lead to Great Customer Satisfaction

We all know that customer satisfaction dictates success in business. You’ve heard it all before: CSAT scores help determine likelihood of future purchases, customer turnover, branding, and differentiation from your competition. What are you doing now to raise your company’s CSAT scores? What are the biggest pain points you’re trying to solve?

Three CSAT Attributes

Personally, I am happy with a company if our interactions have these three qualities:

  1. It’s easy. I want it to be easy to find the answer to my questions on the website. Why should I buy X vs Y? Which one fits my needs? If I can’t find the answers on my own, I want to talk to a human quickly. I get very impatient when I have to search for how to contact a company.
  2. There’s a multi-touch experience with subject matter experts. When I do reach a human—whether it’s through chat, phone or video—I want that person to be an expert and answer my questions, without having to ask one of their peers. They should know what products I am looking at before we start interacting.
  3. There’s a proactive element in the service. I love it when an agent takes initiative and suggests a solution that I hadn’t thought of. “I know you’re looking at X and Y, but based on the needs you just described to me, I think you should consider solution Z.”

Given all of the budget pressure and changing customer needs, a company needs laser focus on improving customer satisfaction. It takes strategy and execution to transform people, processes and technology. And it takes patience!

Avaya’s Customer Service Success

Northface ScoreBoard Award
At Avaya we have been transforming customer service over the last several years. Our CSAT scores have been rising each year. In 2016, once again our customers gave us an all-time high score with 95% rating in the excellent, very good, and good categories. Customers said we improved support services performance by 8% since 2015 in Web Effectiveness, Web Quality of Documentation on support.avaya.com, and in Web Search Function. For the fourth consecutive year, we’ve been awarded the NorthFace ScoreBoard AwardSM in recognition of achieving excellence in customer service and support.

 

The detailed and transparent opinions our customers give us through direct conversations and surveys drive our strategy. We are focused on providing proactive support. We use data gathered from client satisfaction surveys, service requests, and historical customer design issues to identify potential risks and resolve the issues before customers even know about them. We’ve launched an updated Avaya Healthcheck tool to provide a simple, fast, and easy way to help keep Avaya solutions running at peak performance.

Avaya’s Continuous Improvement Approach

Today, our customers don’t have to repeat any information as they move from a web interaction to a live agent. We assign service requests based on attribute matching. In the future, we’ll know if a customer has been to a particular product hub site, if they’ve viewed Knowledge Base documents, or if they’ve gone to pages to manage their service entitlement. The live agent will see these actions in their workspace as part of the customer journey—a true multi-touch experience.

And that’s not all. We know data breaches are top of mind for all organizations. When we connect to your company via our Secure Access Link to deliver mission-critical support, not only do we resolve your issues 42% faster but you will have the control you need to make sure your company is protected.

Responding to customer feedback is critical to competitive differentiation. We keep striving to give our customers the best and we are thrilled when we receive feedback like this: “The skill set demonstrated by the Avaya Support engineer in resolving the issue was timely and precise, rare commodities in most industries.”

But our work is never done. We’ll keep surveying our customers to see where we need to make things easier, improve performance, and be more proactive throughout our customers’ journey with us. Our services and solutions are about helping other businesses do the same.

How Do You Create a Tech-Driven Guest Experience?

Hospitality, one of the world’s most prevalent and influential industries, is using tech-driven guest experiences to boost success. In addition to the usual business trips and family vacations, hotels are a staple for everything from weddings to global conferences to concerts and shows. At resorts, hotels, casinos and cruises, billions of people worldwide book reservations every year, each expecting a guest experience that goes above and beyond the norm.

Hospitality leaders are largely responsible for ensuring that experiences do in fact meet and exceed guest expectations. Nearly 90% of companies today compete solely on the basis of the customer experience, and that certainly includes hotel entities. The guest experience is everything—especially in a smart, digital world where consumers’ demand for speed, agility and quality are at an all-time high.

Guests are focusing less on room service and bell boys and more on 24×7 virtual concierges and personalized mobile travel guides, which proves that the tech-driven guest experience has arrived. In a recent Information Age article, Avaya UK Managing Director Steve Rafferty explores the transformative power of a mobile app for delivering a truly custom—even predictive—guest experience. In Rafferty’s much-needed discussion about the ever-evolving hospitality industry, he concludes that “technology, customized for the hospitality industry and backed by solid in-person service, can help hoteliers today to deliver the superior and personalized experiences their guests expect.”

This leaves just one question: how can hospitality leaders go about creating this tech-driven guest experience, specifically through infrastructure investments and/or upgrades?

Many organizations have proven that a next-gen guest experience is very possible to achieve. The Rotana Group, an international hotel and entertainment chain, uses advanced contact center and IP solutions to enable secure and seamless communications across its properties worldwide, supporting a more 360-degree guest experience.

Three Ways to Create a Tech-Driven Guest Experience

So, as a leader or IT decision maker within the hospitality industry, how can you proactively address your guest’s needs with the right technology? Here are three significant ways a customer engagement platform can help drive the desired guest experience:

  1. Innovate at the first point of contact.

    There’s no denying that for most guests, the first point of contact is a hotel’s web site. A 2015 study conducted by Expedia found that consumers visit an average of 38 websites before booking a reservation. Overall, travelers tend to double the time they spend surfing the web the week before booking. Needless to say, there’s plenty of opportunity for hoteliers to elevate guests’ web experiences with the right technology.

    How? As opposed to offering guests a web form (or worse, a dreaded 800 number), you can offer guests live chat support via WebRTC. Of course, guests should also be able to easily escalate their live chat session to voice if needed—and from there to video chat or screen sharing for particularly complex reservations or issues. A customer engagement platform created on an open, extensible architecture lets you support this dynamic environment with the ability to create apps that customize and extend your call center. This can help you to create new points of differentiation, or change them as you see fit. So you can ensure a stellar guest experience from the first point of contact onward.

  2. Improve resource matching.

    Front desk workers must skillfully handle calls from families, school groups, business travelers, wedding planners, convention planners, language specialists, and more. With hotels becoming more dynamic by the minute, the need for improved resource matching is vital. This means ensuring callers can be quickly and intelligently routed to the right subject matter experts—regardless of where they reside within the organization—based on rich context, KPIs and organizational goals across all channels.

    An advanced customer engagement platform tracks guest conversations and consolidates customer data across all of these channels (i.e., web, mobile, contact center), creating a real-time data repository for hotel workers to track, collect and share relevant information across teams, processes and customer touch points. This ensures callers will always be paired with the best subject matter experts available. Additionally, this allows agents to focus on callers’ needs without having to ask for the same information multiple times (which, as we all know, is a huge customer frustration). Above all, the technology helps to deliver more consistent and meaningful experiences at the individual guest level.

  3. Enhance the mobile UX.

    Research shows that more than 75% of travelers consider their smartphones to be critical. Additionally, about 1 in 3 people use their smartphones more when they travel than they do at home. As Rafferty explained, mobility is a key way for hoteliers to capitalize on guests’ needs and deliver the experiences they’re looking for.

    There are many ways mobility can be strategically leveraged. For example:

    • Use Wi-Fi location services to recognize when guests arrive
    • Push notifications to alert guests of changes to their stays
    • Use mobile room key authentication, verses a swipe card, for added day-to-day convenience

Perhaps most importantly, hoteliers must offer guests a sophisticated and integrated mobile app experience. This experience should include such things as seamlessly integrated self service and callback options, something that a customer engagement platform easily supports.
Mobility is not only advantageous for usage with guests’ mobile phones—it also addresses a need for staff to be mobile. For example, as mentioned in the point above, callers must be routed to the right subject matter experts regardless of where they reside within the organization. Mobility helps ensure subject matter experts are accessible, wherever they happen to be located on the property, for handling both guest inquires as well as internal operations.

Technology is changing the hotel guest experience. There’s ample room for innovation within the industry, and there’s a way to efficiently, securely and flexibly enable guest experiences that continually exceed expectations. How does Avaya know for sure? Avaya supplied the technology that transformed the Wynn Hotel, the Rotana Group, and many other world-renowned hospitality organizations. A customer engagement platform built on open, extensible architecture gives you an open scope, meaning anything is possible in terms of the guest experiences you want to deliver.