Customer Service Brings the Holiday Spirit to the Hearts and Minds of Children
Avaya supports the NORAD Santa Tracker every year, to help children around the world know what Santa’s up to! Last year, nearly 114,000 children across the world called the hotline. How exciting, and what a great way to think about “service.” In the spirit of the holidays, I wanted to see just how many smiles were put on the face of parents and children this week.
We’ll have official results in a few days, but a quick look shows more than a million views on the YouTube trailer video. Facebook and Twitter showed a lot of fun was had by all.
The official NORAD Tracks Santa Facebook page (which has nearly 1.5 million “Likes”) provided live location updates as Santa made his way around the world.
NORAD posted updates for 23 hours straight, following Santa as he landed in the South Pacific, followed by stops in Asia, Africa, Europe, South America, North America–ending at Johnston Atoll, a U.S. Minor Outlying Island located 860 miles southwest of the Hawaiian Islands.
Midway through the night, NORAD posted photos of its Santa Tracker operations center, which was staffed by more than 1,200 volunteers this year.
Here are some of my favorite comments people left on the Facebook page:
“Wherever we were stationed around the world, our boys always knew when Santa was going to come,” Sonja Norman wrote on the Facebook page. “Thank you for all you do.”
“Every 5 minutes it was, ‘Where’s Santa now?'” Natasha Winters wrote. “I loved it.”
“NORAD is part of Christmas and has been since the ’50s for me,” Sandi Vaillancourt wrote. “To every “elf” at NORAD, please never stop this tradition. You are part of the “Night Before Christmas” story for so many in the world. From our home and family… we wish you all a Merry Christmas and Happy New Year. Many thanks again to the men and women of NORAD.”
On Twitter, @NORADSanta has 145,000 followers, and has been tweeted at more than 14,000 times in the past two days (more than 34,000 times in the past week). One of the team’s most popular tweets was a photo of First Lady Michelle Obama volunteering at the NORAD hotline.
So how many children called in to the hotline? We don’t have the official answer just yet, but the thought alone certainly makes me smile. This is what being in the customer service industry is all about in my opinion: Making people happy, making people smile, at every turn, across every mile!
Want to know more about why you should call the tracker hotline next year? Check out this blog entry from last week.