5 for Friday: The Five Biggest News Articles About Avaya This Week

For the past 5 years, Avaya has been on a steady march, transforming itself from a telephone-based hardware company into a software and services company, focusing on mobile applications, video collaboration and enterprise communications.

We unveiled a number of new software products this week, and invited reporters to delve deeper into the new Avaya. After reading the extensive coverage of the company this week, here are my picks for the 5 biggest news articles about the company’s transformation:

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#5: Avaya Cozies Up to Developers (Network World)

The company is announcing Avaya Aura Collaboration Environment, which is made up of both a set of developer tools and also software that interfaces communications-enabled apps with Avaya Aura unified communications infrastructure that actually delivers the communication link.

The result, Avaya says, would be applications that can trigger a range of communications actions such as instant messaging, conference calls and video calls. For example, an intelligent-building control application could be enabled to set up a conference call among key building staff when the air conditioning system goes on the fritz.

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#4: Avaya Helps Developers Add Collaboration To Apps (InformationWeek)

The Collaboration Environment is designed to help application developers invoke messaging, chat, video and other streaming media, or other collaborative services, including services out on the Web, and build them into an application. The platform simplifies their addition by automatically applying the plumbing that allows the application to connect to the service when needed. It allows messages and alerts to move out to a variety of end-user devices as well.

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#3: Avaya Eyes Midmarket Gains With Bulked-Up IP Office (CRN)

The new IP Office 9.0, like its predecessors, is being positioned as Avaya’s flagship collaboration offering for the midmarket and SMB space. But, IP Office 9.0, according to Avaya, is the first version that can scale to support up to 2,000 users — double that of prior-generation IP Office 8.1 — meaning Avaya, and its partners, can now cast a much wider net when selling into the midmarket.

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#2: Avaya Makes UC Easier for Developers, Midmarket (eWeek)

Avaya is rolling out an aggressive expansion of its unified communications offerings that touches on everything from the cloud and midmarket businesses to application development and text messaging. The new and enhanced offerings, announced Oct. 15, are part of Avaya’s six-year-old effort to transform itself from a telecommunications company to one that provides open communication and collaboration solutions designed for and aimed at businesses.

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#1: Avaya Now Plays in Hot Silicon Valley Segment (Wall Street Journal)

The most important factor, Kennedy says, is that the focus of the market has changed from room-based conferencing systems with specialized hardware to less-expensive, flexible systems that let people tap in to online meetings from smartphones and tablets. “It’s really about mobile,” he says.

It’s also about building a Valley-style company that is much more efficient than the Bell days of yore. Kennedy estimates that Avaya, which now has just under 15,000 workers, runs at about $320,000 to $330,000 in revenue per employee.